This time last year Arepa found themselves in hot water after the government officials decided that made unsubstantial health claims of cognitive and physical boosting abilities, they are forced to amend these claims and now back launching a new brain drink – Uplift.

Co-Founder of Arepa, Angus Brown told Heather Du Plessis – Allan that this time round he's proud to call the "brain drink” because of the fact him and his team committed a lot of time and effort towards conducting human clinical research and have that peer reviewed and published. 

Brown says that its a really tough market but they're on the journey. 

He says that they are certainly making some strides towards it and are still the one and only drink that anybody could pick up in the supermarketthat's got clinical research behind it.

“Learning this toughness in New Zealand is teaching us about how we can become fitter for entering bigger markets like the US”

LISTEN ABOVE

<p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 10.6667px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space: pre-wrap; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left; text-indent: 0px;">This time last year Arepa found themselves in hot water after the government officials decided that made unsubstantial health claims of cognitive and physical boosting abilities, they are forced to amend these claims and now back launching a new brain drink – Uplift.
<p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 10.6667px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space: pre-wrap; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left; text-indent: 0px;">Co-Founder of Arepa, Angus Brown told Heather Du Plessis – Allan that this time round he's proud to call the "brain drink” because of the fact him and his team committed a lot of time and effort towards conducting human clinical research and have that peer reviewed and published. 
<p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 10.6667px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space: pre-wrap; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left; text-indent: 0px;">Brown says that its a really tough market but they're on the journey. 
<p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 10.6667px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space: pre-wrap; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left; text-indent: 0px;">He says that they are certainly making some strides towards it and are still the one and only drink that anybody could pick up in the supermarketthat's got clinical research behind it.
<p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 10.6667px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space: pre-wrap; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left; text-indent: 0px;">“Learning this toughness in New Zealand is teaching us about how we can become fitter for entering bigger markets like the US”
<p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 10.6667px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space: pre-wrap; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left; text-indent: 0px;">LISTEN ABOVE

With a straight down the middle approach, Heather du Plessis-Allan Drive on Newstalk ZB delivers the very latest news and views to New Zealanders as they wrap up their day.

Heather du Plessis-Allan Drive

Angus Brown: Co-Founder of Arepa aims to conquer tough market with unique brain drink formula

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/8d31098b-2474-4e91-9f92-b214005ec1d0/transcript