One expert says Paul Goldsmith's proposed new media bill could jump-start conversations about the future of news content in New Zealand.

The Broadcasting Minister plans to implement an amended version of Labour's Fair Digital News Bargaining Bill, forcing tech giants to pay for news content.

News Publishers' Association Public Affairs Director Andrew Holden says it's worth discussing potential options with companies like Google and Meta.

"We know news is of value to them, and what we want to do is sit down with these companies and say - journalism matters in New Zealand, you're getting value out of it, what do you think is a fair payment?"

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