New data has revealed the media platforms drawing Kiwi kids in, and there's been an unusual trend in the findings.

NZ On Air has just released the latest update of the Where Are The Audiences research series, and data shows two in three Kiwi kids are watching YouTube every day, with less reaching for locally made content.

NZ On Air's Head of Funding Amie Mills says TVNZ's trying to ensure it's in as many places as it can be in order to reach a solid audience.

"It's hard, we don't have a dedicated BBC or ABC in New Zealand, TVNZ is a commercial broadcaster, so they're struggling to survive alongside the other local platforms." 

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New data has revealed the media platforms drawing Kiwi kids in, and there's been an unusual trend in the findings.
NZ On Air has just released the latest update of the Where Are The Audiences research series, and data shows two in three Kiwi kids are watching YouTube every day, with less reaching for locally made content.
NZ On Air's Head of Funding Amie Mills says TVNZ's trying to ensure it's in as many places as it can be in order to reach a solid audience.
"It's hard, we don't have a dedicated BBC or ABC in New Zealand, TVNZ is a commercial broadcaster, so they're struggling to survive alongside the other local platforms."&nbsp;
LISTEN ABOVE

With a straight down the middle approach, Heather du Plessis-Allan Drive on Newstalk ZB delivers the very latest news and views to New Zealanders as they wrap up their day.

Heather du Plessis-Allan Drive

Amie Mills: NZ On Air Head of Funding on the new research revealing kids' media habits

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/52871826-ab18-4986-a70a-b38c005ae345/transcript

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