New data has revealed the media platforms drawing Kiwi kids in, and there's been an unusual trend in the findings.

NZ On Air has just released the latest update of the Where Are The Audiences research series, and data shows two in three Kiwi kids are watching YouTube every day, with less reaching for locally made content.

NZ On Air's Head of Funding Amie Mills says TVNZ's trying to ensure it's in as many places as it can be in order to reach a solid audience.

"It's hard, we don't have a dedicated BBC or ABC in New Zealand, TVNZ is a commercial broadcaster, so they're struggling to survive alongside the other local platforms." 

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