New images have given Aucklanders a closer look at the Western Springs Stadium proposal backed by Auckland FC and their billionaire owners.

The images and a new video feature in a campaign to generate public support for the stadium, which has been called Auckland Arena.

The website said there would be zero cost to the ratepayer with $300 million in private funding secured already to deliver the project.

Auckland FC co-owner Ali Williams says Aucklanders deserve a smaller, intimate 'family-friendly' stadium - and this presents the perfect opportunity. 

"You've got to remember that the sport is not just about the product on the field, it's about the vibe outside the field, around the field, it's about families feeling comfortable, it's about people being passionate and bringing communities together." 

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