In this episode of Heard Mentality, we explore why audio might be the most underused and powerful medium in advertising.

Brittney Rigby sits down with three leaders in sound and creativity: Ralph Van Dijk (Founder of Eardrum), Sophie Haydon (Executive Creative Producer at Sonar Music), and Zac Pritchard (Executive Creative Director at Dentsu Creative).

Together they unpack why audio captures attention in ways other media can’t, why much podcast advertising still misses the mark, and why brands should stop treating sound as an afterthought.

From the emotional power of music to the craft of sonic branding, the conversation explores how great audio work is created and why authenticity, voice, and storytelling matter more than ever in an AI-driven world.

If great advertising makes people feel something, this episode asks a simple question: should sound be where it starts?

In this episode of Heard Mentality, we explore why audio might be the most underused and powerful medium in advertising.
Brittney Rigby sits down with three leaders in sound and creativity: Ralph Van Dijk (Founder of Eardrum), Sophie Haydon (Executive Creative Producer at Sonar Music), and Zac Pritchard (Executive Creative Director at Dentsu Creative).
Together they unpack why audio captures attention in ways other media can&rsquo;t, why much podcast advertising still misses the mark, and why brands should stop treating sound as an afterthought.
From the emotional power of music to the craft of sonic branding, the conversation explores how great audio work is created and why authenticity, voice, and storytelling matter more than ever in an AI-driven world.
If great advertising makes people feel something, this episode asks a simple question: should sound be where it starts?

How Audio Moves Minds & Markets. 

Heard Mentality explores how the world’s most creative brands and minds use sound to make people feel, think, and act. 

Presented by Commercial Radio & Audio and hosted by Little Black Book’s Brittany Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through — and move us as people.

How Audio Moves Minds &amp; Markets. 
Heard Mentality explores how the world&rsquo;s most creative brands and minds use sound to make people feel, think, and act.&nbsp;
Presented by Commercial Radio &amp; Audio and hosted by Little Black Book&rsquo;s Brittany Rigby, it&rsquo;s a fast, inspiring look into the stories and strategies proving the power of audio to cut through &mdash; and move us as people.

Heard Mentality

Heard Mentality explores how the world’s most creative brands use sound to make people feel, think, and act.

Presented by Commercial Radio & Audio and hosted by LBB’s Britt Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through and move audiences.

Heard Mentality explores how the world&rsquo;s most creative brands use sound to make people feel, think, and act.
Presented by Commercial Radio &amp; Audio and hosted by LBB&rsquo;s Britt Rigby, it&rsquo;s a fast, inspiring look into the stories and strategies proving the power of audio to cut through and move audiences.

 Why Great Advertising Starts With Sound

https://api.omny.fm/orgs/7be56c86-a204-4c93-a281-aaed00004c3f/clips/0689f8fb-23eb-4a95-b8a8-b409004a1f83/transcript