“The starting point. No one cares about your brand.”

In this episode, brand consultant and marketing professor, Mark Ritson delivers the kind of straight-talk marketers know him for, exploring the fundamentals of growth, the power of audio in the media mix, and why long-term consistency still beats short-term tactics.

&ldquo;The starting point. No one cares about your brand.&rdquo;
In this episode, brand consultant and marketing professor, Mark Ritson delivers the kind of straight-talk marketers know him for, exploring the fundamentals of growth, the power of audio in the media mix, and why long-term consistency still beats short-term tactics.

How Audio Moves Minds & Markets. 

Heard Mentality explores how the world’s most creative brands and minds use sound to make people feel, think, and act. 

Presented by Commercial Radio & Audio and hosted by Little Black Book’s Brittany Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through — and move us as people.

How Audio Moves Minds &amp; Markets. 
Heard Mentality explores how the world&rsquo;s most creative brands and minds use sound to make people feel, think, and act.&nbsp;
Presented by Commercial Radio &amp; Audio and hosted by Little Black Book&rsquo;s Brittany Rigby, it&rsquo;s a fast, inspiring look into the stories and strategies proving the power of audio to cut through &mdash; and move us as people.

Heard Mentality

Heard Mentality explores how the world’s most creative brands use sound to make people feel, think, and act.

Presented by Commercial Radio & Audio and hosted by LBB’s Britt Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through and move audiences.

Heard Mentality explores how the world&rsquo;s most creative brands use sound to make people feel, think, and act.
Presented by Commercial Radio &amp; Audio and hosted by LBB&rsquo;s Britt Rigby, it&rsquo;s a fast, inspiring look into the stories and strategies proving the power of audio to cut through and move audiences.

Why 11% Might Be the Smartest Media Decision You Make

https://api.omny.fm/orgs/7be56c86-a204-4c93-a281-aaed00004c3f/clips/b374abd1-c78b-4330-a982-b3fb0184c726/transcript