In this episode of Heard Mentality, we sit down with two of the most awarded creative minds in the country — Tom Martin and Julian Schreiber, Chief Creative Officers at Special Australia.

As the creative force behind brands like Uber, Bonds and Virgin, they unpack the role audio plays in shaping powerful ideas.

From distilling creativity down to its purest form, to understanding when sound is the idea versus the craft, it’s a look at creativity through an audio lens, and why stripping things back might be the key to making ideas land harder.

In this episode of Heard Mentality, we sit down with two of the most awarded creative minds in the country &mdash; Tom Martin and Julian Schreiber, Chief Creative Officers at Special Australia.
As the creative force behind brands like Uber, Bonds and Virgin, they unpack the role audio plays in shaping powerful ideas.
From distilling creativity down to its purest form, to understanding when sound is the idea versus the craft, it&rsquo;s a look at creativity through an audio lens, and why stripping things back might be the key to making ideas land harder.

How Audio Moves Minds & Markets. 

Heard Mentality explores how the world’s most creative brands and minds use sound to make people feel, think, and act. 

Presented by Commercial Radio & Audio and hosted by Little Black Book’s Brittany Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through — and move us as people.

How Audio Moves Minds &amp; Markets. 
Heard Mentality explores how the world&rsquo;s most creative brands and minds use sound to make people feel, think, and act.&nbsp;
Presented by Commercial Radio &amp; Audio and hosted by Little Black Book&rsquo;s Brittany Rigby, it&rsquo;s a fast, inspiring look into the stories and strategies proving the power of audio to cut through &mdash; and move us as people.

Heard Mentality

Heard Mentality explores how the world’s most creative brands use sound to make people feel, think, and act.

Presented by Commercial Radio & Audio and hosted by LBB’s Britt Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through and move audiences.

Heard Mentality explores how the world&rsquo;s most creative brands use sound to make people feel, think, and act.
Presented by Commercial Radio &amp; Audio and hosted by LBB&rsquo;s Britt Rigby, it&rsquo;s a fast, inspiring look into the stories and strategies proving the power of audio to cut through and move audiences.

What Uber Can Teach Us About the Power of Audio

https://api.omny.fm/orgs/7be56c86-a204-4c93-a281-aaed00004c3f/clips/14b6b66a-7707-49c1-8d8b-b433017c99f2/transcript