What does a brand sound like, and how do you make people feel it before they see it?

SBS's Uma Oldham, Bureau of Everything's Emily Taylor and Mosaic's Adam Moses join Brittney Rigby to unpack how sound builds brands people remember. Uma shares how SBS built its new sonic identity and put audio at the heart of its World Cup Watchers' Rights Association campaign. Emily takes us inside Domino's first brand platform in a decade, Drop Everything* It's Domino's, and explains how radio let Amber Electric tell South Australians they were revolting. Adam reveals how he wrote one anthem for Amex's World Cup campaign and gave it a distinct voice in four countries.

Together they make the case that radio is one of the most untapped opportunities in marketing, and that brands willing to brief it properly are rewarded with work that cuts through. Plus, 3D audio ads that drop listeners into the wilderness, King Stingray's take on Down Under, and the sounds that live rent free in their heads.

What does a brand sound like, and how do you make people feel it before they see it?
SBS's Uma Oldham, Bureau of Everything's Emily Taylor and Mosaic's Adam Moses join Brittney Rigby to unpack how sound builds brands people remember. Uma shares how SBS built its new sonic identity and put audio at the heart of its World Cup Watchers' Rights Association campaign. Emily takes us inside Domino's first brand platform in a decade, Drop Everything* It's Domino's, and explains how radio let Amber Electric tell South Australians they were revolting. Adam reveals how he wrote one anthem for Amex's World Cup campaign and gave it a distinct voice in four countries.
Together they make the case that radio is one of the most untapped opportunities in marketing, and that brands willing to brief it properly are rewarded with work that cuts through. Plus, 3D audio ads that drop listeners into the wilderness, King Stingray's take on Down Under, and the sounds that live rent free in their heads.

How Audio Moves Minds & Markets. 

Heard Mentality explores how the world’s most creative brands and minds use sound to make people feel, think, and act. 

Presented by Commercial Radio & Audio and hosted by Little Black Book’s Brittany Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through — and move us as people.

How Audio Moves Minds &amp; Markets. 
Heard Mentality explores how the world&rsquo;s most creative brands and minds use sound to make people feel, think, and act.&nbsp;
Presented by Commercial Radio &amp; Audio and hosted by Little Black Book&rsquo;s Brittany Rigby, it&rsquo;s a fast, inspiring look into the stories and strategies proving the power of audio to cut through &mdash; and move us as people.

Heard Mentality

Heard Mentality explores how the world’s most creative brands use sound to make people feel, think, and act.

Presented by Commercial Radio & Audio and hosted by LBB’s Britt Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through and move audiences.

Heard Mentality explores how the world&rsquo;s most creative brands use sound to make people feel, think, and act.
Presented by Commercial Radio &amp; Audio and hosted by LBB&rsquo;s Britt Rigby, it&rsquo;s a fast, inspiring look into the stories and strategies proving the power of audio to cut through and move audiences.

The Feeling Is the Brand: How Domino’s, Amex and SBS Use Audio

https://api.omny.fm/orgs/7be56c86-a204-4c93-a281-aaed00004c3f/clips/eaaa165f-50e4-47dd-9591-b4ea0074a601/transcript