What does sushi have in common with Netflix?

A killer sonic brand.

In this episode of Heard Mentality, Brittany Rigby chats with Stuart White (Head of Marketing, Sushi Hub) and Charlton Hill (Head of Music & Innovation, Uncanny Valley) about the power of sound to build memory, emotion and culture.

From the seven-second earworm that made Sushi Hub unforgettable to why the right sonic logo can outperform a million-dollar TV spot, this is your masterclass in making people hear your brand — and feel it.

What does sushi have in common with Netflix?
A killer sonic brand.
In this episode of Heard Mentality, Brittany Rigby chats with Stuart White (Head of Marketing, Sushi Hub) and Charlton Hill (Head of Music &amp; Innovation, Uncanny Valley) about the power of sound to build memory, emotion and culture.
From the seven-second earworm that made Sushi Hub unforgettable to why the right sonic logo can outperform a million-dollar TV spot, this is your masterclass in making people hear your brand &mdash; and feel it.

How Audio Moves Minds & Markets. 

Heard Mentality explores how the world’s most creative brands and minds use sound to make people feel, think, and act. 

Presented by Commercial Radio & Audio and hosted by Little Black Book’s Brittany Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through — and move us as people.

How Audio Moves Minds &amp; Markets. 
Heard Mentality explores how the world&rsquo;s most creative brands and minds use sound to make people feel, think, and act.&nbsp;
Presented by Commercial Radio &amp; Audio and hosted by Little Black Book&rsquo;s Brittany Rigby, it&rsquo;s a fast, inspiring look into the stories and strategies proving the power of audio to cut through &mdash; and move us as people.

Heard Mentality

Heard Mentality explores how the world’s most creative brands use sound to make people feel, think, and act.

Presented by Commercial Radio & Audio and hosted by LBB’s Britt Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through and move audiences.

Heard Mentality explores how the world&rsquo;s most creative brands use sound to make people feel, think, and act.
Presented by Commercial Radio &amp; Audio and hosted by LBB&rsquo;s Britt Rigby, it&rsquo;s a fast, inspiring look into the stories and strategies proving the power of audio to cut through and move audiences.

The Brands You Can Hear: From Sushi Hub to Netflix – The Power of Sonic Branding

https://api.omny.fm/orgs/7be56c86-a204-4c93-a281-aaed00004c3f/clips/d7301587-46a6-4d21-a5bf-b39a0002aa5d/transcript