And why audio is uniquely positioned to help brands build it. 

In this special Cannes edition of Heard Mentality, System1's Andrew Tindall joins BT Group's Chief Brand & Marketing Officer, Cilesta van Doorn, to explore why trust has become one of marketing's strongest predictors of commercial success, and why audio is uniquely positioned to help brands build it.

And why audio is uniquely positioned to help brands build it.&nbsp;
In this special Cannes edition of Heard Mentality, System1's Andrew Tindall joins BT Group's Chief Brand &amp; Marketing Officer, Cilesta van Doorn, to explore why trust has become one of marketing's strongest predictors of commercial success, and why audio is uniquely positioned to help brands build it.

How Audio Moves Minds & Markets. 

Heard Mentality explores how the world’s most creative brands and minds use sound to make people feel, think, and act. 

Presented by Commercial Radio & Audio and hosted by Little Black Book’s Brittany Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through — and move us as people.

How Audio Moves Minds &amp; Markets. 
Heard Mentality explores how the world&rsquo;s most creative brands and minds use sound to make people feel, think, and act.&nbsp;
Presented by Commercial Radio &amp; Audio and hosted by Little Black Book&rsquo;s Brittany Rigby, it&rsquo;s a fast, inspiring look into the stories and strategies proving the power of audio to cut through &mdash; and move us as people.

Heard Mentality

Heard Mentality explores how the world’s most creative brands use sound to make people feel, think, and act.

Presented by Commercial Radio & Audio and hosted by LBB’s Britt Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through and move audiences.

Heard Mentality explores how the world&rsquo;s most creative brands use sound to make people feel, think, and act.
Presented by Commercial Radio &amp; Audio and hosted by LBB&rsquo;s Britt Rigby, it&rsquo;s a fast, inspiring look into the stories and strategies proving the power of audio to cut through and move audiences.

The Brands Winning Tomorrow Are Building Trust Today

https://api.omny.fm/orgs/7be56c86-a204-4c93-a281-aaed00004c3f/clips/5c00d1f5-184d-40ff-80e2-b479006a86fa/transcript