A Christmas carol, a true crime podcast and hip hop radio in juvenile detention. All powered by sound that moves people.

In this episode of Heard Mentality, Jon Austin, Co-Founder of Supermassive, and Dom Hickey, Chief Strategy Officer at Enigma, explore why sound deserves a bigger role in brand strategy and creative thinking. From Air New Zealand’s Christmas carol and the AFP’s true crime podcast to triple j’s evolving identity and a hip hop radio station helping young people in detention, they unpack how audio can build culture, spark emotion and change behaviour.

Along the way, they challenge the idea that audiences have stopped paying attention and whether brands simply need to be more interesting.

A Christmas carol, a true crime podcast and hip hop radio in juvenile detention. All powered by sound that moves people.
In this episode of Heard Mentality, Jon Austin, Co-Founder of Supermassive, and Dom Hickey, Chief Strategy Officer at Enigma, explore why sound deserves a bigger role in brand strategy and creative thinking. From Air New Zealand&rsquo;s Christmas carol and the AFP&rsquo;s true crime podcast to triple j&rsquo;s evolving identity and a hip hop radio station helping young people in detention, they unpack how audio can build culture, spark emotion and change behaviour.
Along the way, they challenge the idea that audiences have stopped paying attention and whether brands simply need to be more interesting.

How Audio Moves Minds & Markets. 

Heard Mentality explores how the world’s most creative brands and minds use sound to make people feel, think, and act. 

Presented by Commercial Radio & Audio and hosted by Little Black Book’s Brittany Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through — and move us as people.

How Audio Moves Minds &amp; Markets. 
Heard Mentality explores how the world&rsquo;s most creative brands and minds use sound to make people feel, think, and act.&nbsp;
Presented by Commercial Radio &amp; Audio and hosted by Little Black Book&rsquo;s Brittany Rigby, it&rsquo;s a fast, inspiring look into the stories and strategies proving the power of audio to cut through &mdash; and move us as people.

Heard Mentality

Heard Mentality explores how the world’s most creative brands use sound to make people feel, think, and act.

Presented by Commercial Radio & Audio and hosted by LBB’s Britt Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through and move audiences.

Heard Mentality explores how the world&rsquo;s most creative brands use sound to make people feel, think, and act.
Presented by Commercial Radio &amp; Audio and hosted by LBB&rsquo;s Britt Rigby, it&rsquo;s a fast, inspiring look into the stories and strategies proving the power of audio to cut through and move audiences.

Sound Worth Paying Attention To

https://api.omny.fm/orgs/7be56c86-a204-4c93-a281-aaed00004c3f/clips/bb1b17a2-a7b3-43de-aa72-b4e2007003c5/transcript