In this episode of Heard Mentality, Carnival Cruise Line and Innocean reveal how they turned up the fun — and the volume — with the cruise line’s latest campaign, Play Away.
From brilliantly dry voiceover delivery to immersive sound design and Carnival’s unmistakable ship horn, the campaign was built to transport Australians from the daily grind to holiday mode in seconds. It’s a masterclass in making audio more than an afterthought — and creating sonic assets that sail straight into people’s memories.

In this episode of Heard Mentality, Carnival Cruise Line and Innocean reveal how they turned up the fun &mdash; and the volume &mdash; with the cruise line&rsquo;s latest campaign, Play Away. From brilliantly dry voiceover delivery to immersive sound design and Carnival&rsquo;s unmistakable ship horn, the campaign was built to transport Australians from the daily grind to holiday mode in seconds. It&rsquo;s a masterclass in making audio more than an afterthought &mdash; and creating sonic assets that sail straight into people&rsquo;s memories.

How Audio Moves Minds & Markets. 

Heard Mentality explores how the world’s most creative brands and minds use sound to make people feel, think, and act. 

Presented by Commercial Radio & Audio and hosted by Little Black Book’s Brittany Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through — and move us as people.

How Audio Moves Minds &amp; Markets. 
Heard Mentality explores how the world&rsquo;s most creative brands and minds use sound to make people feel, think, and act.&nbsp;
Presented by Commercial Radio &amp; Audio and hosted by Little Black Book&rsquo;s Brittany Rigby, it&rsquo;s a fast, inspiring look into the stories and strategies proving the power of audio to cut through &mdash; and move us as people.

Heard Mentality

Heard Mentality explores how the world’s most creative brands use sound to make people feel, think, and act.

Presented by Commercial Radio & Audio and hosted by LBB’s Britt Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through and move audiences.

Heard Mentality explores how the world&rsquo;s most creative brands use sound to make people feel, think, and act.
Presented by Commercial Radio &amp; Audio and hosted by LBB&rsquo;s Britt Rigby, it&rsquo;s a fast, inspiring look into the stories and strategies proving the power of audio to cut through and move audiences.

Making Waves: The Sonic Strategy Behind Carnival’s ‘Play Away’

https://api.omny.fm/orgs/7be56c86-a204-4c93-a281-aaed00004c3f/clips/b1d7545d-f22e-4b8c-85d8-b4b2006ad2b3/transcript