In this episode of the “Healthy Paranoia” podcast, Beasley Media Group Executive Vice President of Strategy & Innovation, Buzz Knight, speaks with marketing and advertising thought leader Michael Solomon. 

They discuss the walls that are obstructing the view and preventing real view of the marketing possibilities and dive into the learning’s from Solomon’s book, Marketers, Tear Down These Walls!: Liberating the Postmodern Consumer.

Additionally, they cover…
Customers don’t like to be put into categories
Today the customers drive the marketing train
The omni-channel consumer
The importance of getting out of the office and meeting your brand’s customer

Learn more about Michael Solomon, get information on his many books and consumer insights at https://www.michaelsolomon.com/

 

In this episode of the &ldquo;Healthy Paranoia&rdquo; podcast, Beasley Media Group Executive Vice President of Strategy &amp; Innovation,&nbsp;Buzz&nbsp;Knight, speaks with marketing and advertising thought leader Michael Solomon.&nbsp;
They discuss the walls that are obstructing the view and preventing real view of the marketing possibilities and dive into the learning&rsquo;s from Solomon&rsquo;s book, Marketers, Tear Down These Walls!: Liberating the Postmodern Consumer.
Additionally, they cover&hellip;
<ul>
<li>Customers don&rsquo;t like to be put into categories</li>
<li>Today the customers drive the marketing train</li>
<li>The omni-channel consumer</li>
<li>The importance of getting out of the office and meeting your brand&rsquo;s customer</li>
</ul>
Learn more about Michael Solomon, get information on his many books and consumer insights at <a href="https://www.michaelsolomon.com/">https://www.michaelsolomon.com/</a>
&nbsp;

Buzz Knight interviews thought leaders on new innovations and navigating the future on the podcast Buzz Cuts, powered by Buzz Knight Media.

Buzz Knight interviews thought leaders on new innovations and navigating the future on the podcast Buzz Cuts, powered by Buzz Knight Media.

Buzz Cuts

Buzz Knight has been a long term strategist and media executive for decades with leadership roles for multiple prominent companies.

Buzz most recently served as EVP of Strategy and Innovation for Beasley Media Group which he joined in 2016 upon the closing of the company’s purchase of Greater Media.

His passion for great content and tremendous brands has had an impact on a diverse list of outstanding properties across the country.

Buzz Knight has been a long term strategist and media executive for decades with leadership roles for multiple prominent companies.
Buzz most recently served as EVP of Strategy and Innovation for Beasley Media Group which he joined in 2016 upon the closing of the company&rsquo;s purchase of Greater Media.
His passion for great content and tremendous brands has had an impact on a diverse list of outstanding properties across the country.

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