Buzz KnightBuzz Knight

Geoff Tuff & Steven Goldbach

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In this episode of the “Healthy Paranoia” podcast, Beasley Media Group Executive Vice President of Strategy & Innovation, Buzz Knight, speaks with authors of the new book “Detonate: Why - And How - Corporations Must Blow Up Best Practices (and bring a beginner's mind) To Survive,” Geoff Tuff and Steven Goldbach of Deloitte Consulting LLP.

They discuss how companies can successfully adapt to change and while it may not feel risky, learning that doing the same thing is more risky than doing something different. The less risky thing is to try something different in a small way to see if it works.

Additionally, they cover…

  • How business got into the habit of following best practices
  • In a world where linear change is no longer the norm, how do you managing risk
  • The importance of leaders who want change must provide the underlying motivation for change
  • Case studies including Edible Arrangements, Levis and Amazon.

 

Order you book now at Amazon.com.

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Buzz Knight

Buzz Knight has been a long term strategist and media executive for decades with leadership roles fo 
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