Live from HLTH '25: Manuel Hoyer, Head of Industry for Health & Wellness for North America at TikTok, shares what’s driving health & wellness to be one of the fastest-growing categories on the platform, some simple ways to intentionally build trust with health-related content, and how consumers take action based on what they engage with on TikTok. 

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This show is produced by the Healthcare Rap Community. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare! 

Join today: healthcarerapcommunity.com

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Live from HLTH '25: Manuel Hoyer, Head of Industry for Health &amp; Wellness for North America at TikTok, shares what&rsquo;s driving health &amp; wellness to be one of the fastest-growing categories on the platform, some simple ways to intentionally build trust with health-related content, and how consumers take action based on what they engage with on TikTok.&nbsp;
JOIN THE COMMUNITY&nbsp;
This show is produced by the <a href="http://healthcarerapcommunity.com/">Healthcare Rap Community</a>. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare!&nbsp;
Join today:&nbsp;<a href="http://healthcarerapcommunity.com/">healthcarerapcommunity.com</a>
(#471)&nbsp;

Healthcare Rap is the leading podcast about how consumer health works. Hosts Jared Johnson and Zain Ismail spotlight how healthcare is being designed, marketed, and delivered from the consumer point of view and profile leaders who are championing the move to preventive care.

It is one of the longest-lasting podcasts in the industry, passing 500 episodes and 8 years on the air, and ranks in the top 5% of all podcasts globally. Highlights include CEOs, founders and other senior leaders from Oura, Whoop, Noom, Superpower, Novo Nordisk, Best Buy Health, CVS Health, Google, Microsoft, and hundreds more.

Topics for 2026: 
Connected fitness 
GLP-1's / weight loss 
Wearables
Longevity and diagnostics 
Food as medicine / nutrition 
Preventive health and wellness 
Digital Front Door 
Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health 
Digital health and consumer brands making waves and new entrants making a splash 

Topics not covered: 
Clinical leadership 
Cybersecurity 
Health information management 
Interoperability 
Revenue cycle 

<a href="https://healthcarerap.com/"></a>Healthcare Rap <a href="https://healthcarerap.com/"></a>is the leading podcast about how consumer health works. Hosts Jared Johnson and Zain Ismail spotlight how healthcare is being designed, marketed, and delivered from the consumer point of view and profile leaders who are championing the move to preventive care.
It is one of the longest-lasting podcasts in the industry, passing 500 episodes and 8 years on the air, and <a href="https://www.listennotes.com/podcasts/healthcare-rap-shift-forward-health-dAvhm_j30sN/">ranks in the top 5% of all podcasts globally</a>. Highlights include CEOs, founders and other senior leaders from Oura, Whoop, Noom, Superpower, Novo Nordisk, Best Buy Health, CVS Health, Google, Microsoft, and hundreds more.
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

The leading podcast about consumer-centered health

Healthcare Rap

Healthcare Rap Media is a healthcare media and community platform facilitating conversations between healthcare leaders, marketers, operators, innovators, and technology companies through podcasts, virtual events, collaborative cohorts, research, and micro-content experiences.

Healthcare Rap Media is a healthcare media and community platform facilitating conversations between healthcare leaders, marketers, operators, innovators, and technology companies through podcasts, virtual events, collaborative cohorts, research, and micro-content experiences.