Live from HLTH '25: Manuel Hoyer, Head of Industry for Health & Wellness for North America at TikTok, shares what’s driving health & wellness to be one of the fastest-growing categories on the platform, some simple ways to intentionally build trust with health-related content, and how consumers take action based on what they engage with on TikTok. 

JOIN THE COMMUNITY 

This show is produced by the Healthcare Rap Community. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare! 

Join today: healthcarerapcommunity.com

(#471) 

Live from HLTH '25: Manuel Hoyer, Head of Industry for Health &amp; Wellness for North America at TikTok, shares what&rsquo;s driving health &amp; wellness to be one of the fastest-growing categories on the platform, some simple ways to intentionally build trust with health-related content, and how consumers take action based on what they engage with on TikTok.&nbsp;
JOIN THE COMMUNITY&nbsp;
This show is produced by the <a href="http://healthcarerapcommunity.com/">Healthcare Rap Community</a>. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare!&nbsp;
Join today:&nbsp;<a href="http://healthcarerapcommunity.com/">healthcarerapcommunity.com</a>
(#471)&nbsp;

Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, passing 500 episodes and 8 years on the air in 2026. 

Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones. 

It's more than a show; it's a mission. 

Topics for 2026: 
Connected fitness 
GLP-1's / weight loss 
Wearables
Longevity and diagnostics 
Food as medicine / nutrition 
Preventive health and wellness 
Digital Front Door 
Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health 
Digital health and consumer brands making waves and new entrants making a splash 

Topics not covered: 
Clinical leadership 
Cybersecurity 
Health information management 
Interoperability 
Revenue cycle 

<a href="https://healthcarerap.com/"></a>Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, passing 500 episodes and 8 years on the air in 2026.&nbsp;
Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.&nbsp;
It's more than a show; it's a mission.&nbsp;
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

The leading podcast about consumer-centered health

Healthcare Rap

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!  

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!

Shift Forward Health

Healthcare Rap Media is a healthcare media and community platform facilitating conversations between healthcare leaders, marketers, operators, innovators, and technology companies through podcasts, virtual events, collaborative cohorts, research, and micro-content experiences.

Healthcare Rap Media is a healthcare media and community platform facilitating conversations between healthcare leaders, marketers, operators, innovators, and technology companies through podcasts, virtual events, collaborative cohorts, research, and micro-content experiences.

Healthcare Rap Media

HLTH '25: TikTok (#471)

Dr. Payam Zamani, CEO and Founder of MY DR NOW, shares how you don’t need urgent care if you do primary care right, how outcomes improve when you make it easy for patients to be compliant, and whether he thinks patients using LLMs are good for business. 

All that, plus the Flava of the Week about the Nourishing Change conference. How did the conference’s attendee mix reflect the collaboration that needs to happen to make healthcare more preventive, and how much progress is possible if you and I join the Movement?

ANNOUNCING RAP COLLABORATIVES 

Exciting news! We’re launching Rap Collaboratives, curated workgroups of founders, builders, and operators working together to grow the adoption of consumer-centered health. Through content, community, and co-creation, members help shape what’s next and get their perspective in front of the industry. 

Reach out on LinkedIn to learn more. 

(#509) 

 

Dr. Payam Zamani, CEO and Founder of MY DR NOW, shares how you don&rsquo;t need urgent care if you do primary care right, how outcomes improve when you make it easy for patients to be compliant, and whether he thinks patients using LLMs are good for business.&nbsp;
All that, plus the Flava of the Week about the Nourishing Change conference. How did the conference&rsquo;s attendee mix reflect the collaboration that needs to happen to make healthcare more preventive, and how much progress is possible if you and I join the Movement?
ANNOUNCING RAP COLLABORATIVES&nbsp;
Exciting news! We&rsquo;re launching Rap Collaboratives, curated workgroups of founders, builders, and operators working together to grow the adoption of consumer-centered health. Through content, community, and co-creation, members help shape what&rsquo;s next and get their perspective in front of the industry.&nbsp;
Reach out on LinkedIn to learn more.&nbsp;
(#509)&nbsp;
&nbsp;

How MY DR NOW is Scaling Consumer-Centric Primary Care (#509)

Kroger Health's Jim Kirby recaps the Nourishing Change Conference's biggest year yet, highlights what stood out from sessions and exhibitors, and gives a preview of what to expect as the Movement continues into 2027 and beyond. 

Kroger Health's Jim Kirby recaps the Nourishing Change Conference's biggest year yet, highlights what stood out from sessions and exhibitors, and gives a preview of what to expect as the Movement continues into 2027 and beyond.&nbsp;

BONUS: Kroger Health's Jim Kirby Recaps Nourishing Change '26 (#508)

Mike Roaldi, President of Cityblock Health, discusses the economics of care delivery while working to better engage consumers, what’s behind Cityblock’s recent growth, and how patients are using ChatGPT for their health. 

All that, plus the Flava of the Week about the new Samsung Health app features. How is Samsung positioning the upcoming Galaxy Watch as a proactive health partner, and how can we lead the charge to bridge the gap between healthcare and prevention? 

ANNOUNCING RAP COLLABORATIVES 

Exciting news! We’re launching Rap Collaboratives, curated workgroups of founders, builders, and operators working together to grow the adoption of consumer-centered health. Through content, community, and co-creation, members help shape what’s next and get their perspective in front of the industry. 

Reach out on LinkedIn to learn more. 

(#507) 

Mike Roaldi, President of Cityblock Health, discusses the economics of care delivery while working to better engage consumers, what&rsquo;s behind Cityblock&rsquo;s recent growth, and how patients are using ChatGPT for their health.&nbsp;
All that, plus the Flava of the Week about the new Samsung Health app features. How is Samsung positioning the upcoming Galaxy Watch as a proactive health partner, and how can we lead the charge to bridge the gap between healthcare and prevention?&nbsp;
ANNOUNCING RAP COLLABORATIVES&nbsp;
Exciting news! We&rsquo;re launching Rap Collaboratives, curated workgroups of founders, builders, and operators working together to grow the adoption of consumer-centered health. Through content, community, and co-creation, members help shape what&rsquo;s next and get their perspective in front of the industry.&nbsp;
Reach out on LinkedIn to learn more.&nbsp;
(#507)&nbsp;

HLTH '25: TikTok (#471)

In 2 playlist(s)

Healthcare Rap Media

Social links

Follow podcast

Recent clips