The next in our Greatest Hits collection is an encore of the Healthcare Rap that originally aired in April 2022. Our guest was Alan Shoebridge, Chief Communication Officer for Providence Oregon and well-known advocate for healthcare marketers and communicators. Alan and Jared had a playful back-and-forth conversation about the who, when, and how of innovation. We wanted to demonstrate how to find common ground while representing different views.

And it turns out that we believe a lot of the same things, such as:
Valuing innovation doesn’t devalue operations.
Retail brands can be good for consumers’ healthcare choices, but it won’t be easy for them to succeed.
Innovation requires dedicated resources. You can’t just assign it to someone on top of everyone else that they’re doing.  

This episode is on our greatest hits playlist because it represented the types of conversations that happen in a lot of organizations, and we wanted to model a path forward.

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. 

The next in our Greatest Hits collection is an encore of the <a href="http://healthcarerap.com/">Healthcare Rap</a> that originally aired in April 2022. Our guest was Alan Shoebridge, Chief Communication Officer for Providence Oregon and well-known advocate for healthcare marketers and communicators. Alan and Jared had a playful back-and-forth conversation about the who, when, and how of innovation. We wanted to demonstrate how to find common ground while representing different views.
And it turns out that we believe a lot of the same things, such as:
<ul>
<li>Valuing innovation doesn’t devalue operations.</li>
<li>Retail brands can be good for consumers’ healthcare choices, but it won’t be easy for them to succeed.</li>
<li>Innovation requires dedicated resources. You can’t just assign it to someone on top of everyone else that they’re doing.  </li>
</ul>
This episode is on our greatest hits playlist because it represented the types of conversations that happen in a lot of organizations, and we wanted to model a path forward.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at <a href="https://ShiftForwardHealth.com">ShiftForwardHealth.com</a>. One subscription, all the podcasts you need, all for free.

Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026. 

Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones. 

It's more than a show; it's a mission. 

Topics for 2026: 
Connected fitness 
GLP-1's / weight loss 
Wearables
Longevity and diagnostics 
Food as medicine / nutrition 
Preventive health and wellness 
Digital Front Door 
Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health 
Digital health and consumer brands making waves and new entrants making a splash 

Topics not covered: 
Clinical leadership 
Cybersecurity 
Health information management 
Interoperability 
Revenue cycle 

<a href="https://healthcarerap.com/"></a>Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.&nbsp;
Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.&nbsp;
It's more than a show; it's a mission.&nbsp;
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

The leading podcast about consumer-centered healthcare

Healthcare Rap

Healthcare Rap Media is a healthcare media and community platform facilitating conversations between healthcare leaders, marketers, operators, innovators, and technology companies through podcasts, virtual events, collaborative cohorts, research, and micro-content experiences.

Healthcare Rap Media is a healthcare media and community platform facilitating conversations between healthcare leaders, marketers, operators, innovators, and technology companies through podcasts, virtual events, collaborative cohorts, research, and micro-content experiences.