As the Register's Chad Leistikow states in his introduction to Wednesday's Hawk Central Hour on KXnO, there may not be a more influential figure in Iowa athletics right now than Brad Heinrichs. The Iowa SWARM Collective CEO joins the show with some great insight on challenges, rewards and the ins and outs of his (unpaid) job.

Hawk Centra: Iowa basketball, wrestling teams reach ultimate NCAA tests
1:15:31

Dissecting the NCAA Tournament paths for Iowa men's and women's basketball
44:09

Hawk Central: Previewing March Madness for Iowa men's, women's basketball
1:01:36