On this episode of Spotlight Now, we talk tourism with the CEOs of Hawaiian Airlines and the Hawaii Visitors and Convention Bureau (HVCB).

Hawaiian Airlines CEO Diana Birkett Rakow acknowledges that the Alaska-Hawaiian merger brought real challenges for travelers and promises a smoother 2026. Meanwhile Dr. Aaron Sala explains what the HVCB is doing in light of a softening tourism market with fewer visitors, more competition, and travelers watching their budgets.

In our Community Spotlight, learn more about the Hawaii Pacific Health Women’s 10K & 5K Fun Run.