I’d met Melody as part of a formal mentoring program a few years back and it is so delightful to see the growth she has achieved. She has some great questions about building her two-sided marketplace between local stores and customers. People and businesses do want to buy from local and regional businesses, but they do not want a shoddy customer experience. I talk about the new role that ‘bricks and mortar’ retail plays. We touch on vivid stories and how to get people talking about you as well as Australia as a nation of innovators and inventors.

www.shopmynation.com

Starting a business online
https://linkedin-learning.pxf.io/o64eE