Co Founder of Finder.com the globally successful comparison website has a new book – Go Live, how to launch… anything. Fred wants to know about my life as an author, how did I write, who did I write for and most importantly why did I write a book. He asks about promotion after the launch and I share with him that a book is not dissimilar to launching any product. I talk through what I did that worked, what I did that didn’t work and what I would have done differently. This is a great episode that is relevant to anyone who is going to launch a product – or perhaps is thinking about becoming an author.

Thanks to our season sponsor - Bendigo Bank EFTPOS and Ecommerce powered by TYRO, see the link below 

https://www.bendigobank.com.au/business/payments-and-merchant-services/tyro/

How to launch a product linkedin-learning.pxf.io/doLBRK

Buy Fred's book here: 

 https://www.amazon.com.au/Go-Live-principles-launch-global/dp/1922611042/ref=sr_1_1?dchild=1&keywords=fred+schebesta&qid=1622783955&sr=8-1

Co Founder of Finder.com the globally successful comparison website has a new book &ndash; Go Live, how to launch&hellip; anything. Fred wants to know about my life as an author, how did I write, who did I write for and most importantly why did I write a book. He asks about promotion after the launch and I share with him that a book is not dissimilar to launching any product. I talk through what I did that worked, what I did that didn&rsquo;t work and what I would have done differently. This is a great episode that is relevant to anyone who is going to launch a product &ndash; or perhaps is thinking about becoming an author.
Thanks to our season sponsor - Bendigo Bank EFTPOS and Ecommerce powered by TYRO, see the link below&nbsp;
<a href="https://www.bendigobank.com.au/business/payments-and-merchant-services/tyro/">https://www.bendigobank.com.au/business/payments-and-merchant-services/tyro/</a>
How to launch a product linkedin-learning.pxf.io/doLBRK
Buy Fred's book here:&nbsp;
&nbsp;<a href="https://mailtrack.io/trace/link/3e87a7207b70aa7e13f78c4b156499628ef64af6?url=https%3A%2F%2Fwww.amazon.com.au%2FGo-Live-principles-launch-global%2Fdp%2F1922611042%2Fref%3Dsr_1_1%3Fdchild%3D1%26keywords%3Dfred%2Bschebesta%26qid%3D1622783955%26sr%3D8-1&amp;userId=1221634&amp;signature=fd6b330918ae7ad1">https://www.amazon.com.au/Go-Live-principles-launch-global/dp/1922611042/ref=sr_1_1?dchild=1&amp;keywords=fred+schebesta&amp;qid=1622783955&amp;sr=8-1</a>

Handpicked with Naomi Simson is a short podcast delivered each Monday which is just like having a mentoring session with one of Australia's most successful entrepreneurs.

In this podcast Naomi takes questions from business owners that might need help growing starting or saving their business.

Each guest is handpicked by Naomi as she shares stories, ideas and advice that might help them and anyone that has ever wanted to start a business.

Naomi Simson is an entrepreneur who founded RedBalloon in 2001. She has been blogging for a decade at NaomiSimson.com, is a professional speaker, author of Live What You Love & Ready To Soar, and a “Shark” on business reality show Shark Tank Australia.

Handpicked with Naomi Simson is a short podcast delivered each Monday which is just like having a mentoring session with one of Australia's most successful entrepreneurs.
In this podcast Naomi takes questions from business owners that might need help growing starting or saving their business.
Each guest is handpicked by Naomi as she shares stories, ideas and advice that might help them and anyone that has ever wanted to start a business.
Naomi Simson is an entrepreneur who founded RedBalloon&nbsp;in 2001. She has been blogging for a decade at&nbsp;NaomiSimson.com, is a&nbsp;professional speaker, author of&nbsp;Live What You Love&nbsp;&amp;&nbsp;Ready To Soar, and a &ldquo;Shark&rdquo; on business reality show&nbsp;Shark Tank Australia.

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