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There are big questions in this episode Donna wants to know how she should be marketing her socially driven enterprise. I give a succinct overview of building brand equity and making sure that promotional activities are happening at every stage of the customer journey. To remember that creating advocates, ambassadors and advisors can be materially important. Donna asks whether she should focus on retailers or online and speaks about her chosen ambassadors and how best to use them. A tricky question at the end on the ‘right customer’ and I talk about what can be controlled and what cannot. This episode shows the dedication, persistence and drive needed to make a difference in the world.

Thanks to our season sponsor - Bendigo Bank EFTPOS and Ecommerce powered by TYRO, see the link below 

https://www.bendigobank.com.au/business/payments-and-merchant-services/tyro/

Find out more about Donnas business here:

https://donnaforbes.com/

Check out Naomi's book here:

https://naomisimson.com/product/ready-to-soar/

 

There are big questions in this episode Donna wants to know how she should be marketing her socially driven enterprise. I give a succinct overview of building brand equity and making sure that promotional activities are happening at every stage of the customer journey. To remember that creating advocates, ambassadors and advisors can be materially important. Donna asks whether she should focus on retailers or online and speaks about her chosen ambassadors and how best to use them. A tricky question at the end on the &lsquo;right customer&rsquo; and I talk about what can be controlled and what cannot. This episode shows the dedication, persistence and drive needed to make a difference in the world.
Thanks to our season sponsor - Bendigo Bank EFTPOS and Ecommerce powered by TYRO, see the link below&nbsp;
<a href="https://www.bendigobank.com.au/business/payments-and-merchant-services/tyro/">https://www.bendigobank.com.au/business/payments-and-merchant-services/tyro/</a>
Find out more about Donnas business here:
<a href="https://donnaforbes.com/">https://donnaforbes.com/</a>
Check out Naomi's book here:
<a href="https://naomisimson.com/product/ready-to-soar/">https://naomisimson.com/product/ready-to-soar/</a>
&nbsp;

Handpicked with Naomi Simson is a short podcast delivered each Monday which is just like having a mentoring session with one of Australia's most successful entrepreneurs.

In this podcast Naomi takes questions from business owners that might need help growing starting or saving their business.

Each guest is handpicked by Naomi as she shares stories, ideas and advice that might help them and anyone that has ever wanted to start a business.

Naomi Simson is an entrepreneur who founded RedBalloon in 2001. She has been blogging for a decade at NaomiSimson.com, is a professional speaker, author of Live What You Love & Ready To Soar, and a “Shark” on business reality show Shark Tank Australia.

Handpicked with Naomi Simson is a short podcast delivered each Monday which is just like having a mentoring session with one of Australia's most successful entrepreneurs.
In this podcast Naomi takes questions from business owners that might need help growing starting or saving their business.
Each guest is handpicked by Naomi as she shares stories, ideas and advice that might help them and anyone that has ever wanted to start a business.
Naomi Simson is an entrepreneur who founded RedBalloon&nbsp;in 2001. She has been blogging for a decade at&nbsp;NaomiSimson.com, is a&nbsp;professional speaker, author of&nbsp;Live What You Love&nbsp;&amp;&nbsp;Ready To Soar, and a &ldquo;Shark&rdquo; on business reality show&nbsp;Shark Tank Australia.

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