What's slowing your business down could become your biggest competitive advantage. James Yang, founder of Kaizen Solutions (a productivity suite for remote teams), asks Naomi Simson the hard questions every Australian startup founder faces: why do our businesses fizzle while American companies scale globally? How do you shift from selling to individuals to landing corporate clients? When do you stop competing and start acquiring? 

Naomi delivers game-changing insights drawn from 20+ years scaling RedBalloon: stop buying customers one by one and build distribution partnerships instead, transition from throwing people at problems to building platforms that scale, and most powerfully—identify your biggest constraint and weaponize it. She shares how 1-800-GOT-JUNK cornered the market by pre-buying their truck supplier's entire production, preventing competitors from copying them, and how RedBalloon locked up Australia's best experiences before a billion-euro competitor could enter the market. 

If you're struggling to scale, burning cash on customer acquisition, or wondering whether to compete or consolidate your market, this conversation offers brutally practical frameworks for turning limitations into competitive moats.

Thank you to Deel.com for supporting Australian business owners through it's sponsorship of Handpicked Season 6 for more information about Anytime Pay click here

What's slowing your business down could become your biggest competitive advantage. James Yang, founder of Kaizen Solutions (a productivity suite for remote teams), asks Naomi Simson the hard questions every Australian startup founder faces: why do our businesses fizzle while American companies scale globally? How do you shift from selling to individuals to landing corporate clients? When do you stop competing and start acquiring? Naomi delivers game-changing insights drawn from 20+ years scaling RedBalloon: stop buying customers one by one and build distribution partnerships instead, transition from throwing people at problems to building platforms that scale, and most powerfully&mdash;identify your biggest constraint and weaponize it. She shares how 1-800-GOT-JUNK cornered the market by pre-buying their truck supplier's entire production, preventing competitors from copying them, and how RedBalloon locked up Australia's best experiences before a billion-euro competitor could enter the market. If you're struggling to scale, burning cash on customer acquisition, or wondering whether to compete or consolidate your market, this conversation offers brutally practical frameworks for turning limitations into competitive moats.
Thank you to&nbsp;<a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__www.deel.com_blog_deel-2Dredefines-2Dglobal-2Dpayday-2Dwith-2Danytime-2Dpay_-3Futm-5Fsource-3DNaomiSimsonSocials-26utm-5Fmedium-3DOranicPosts-26utm-5Fcampaign-3DDeel-2BHandpicked-2BS6-26utm-5Fid-3DHandpickedS6-26utm-5Fterm-3D6-2Bmonths&amp;d=DwMGaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=Nki3aE5yDhIS3-0gK4PiTaUqx1wMnxRwcF2tFXezqgU&amp;m=vsfjcNfcDbat3ef6eFbMRUTIAWr2sy9RfbBwPC9oAI_olf4hiCmLiBfy5ymBAHcY&amp;s=sSoTm4Z0U4GMmL6qP2OWwu-z7nbnhwG7J6Xni2O3uSY&amp;e=" data-outlook-id="b8ce7650-def5-4457-827d-dc646a8452cd">Deel.com</a>&nbsp;for supporting Australian business owners through it's sponsorship of Handpicked Season 6 for more information about Anytime Pay <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__bit.ly_4qnEjcs&amp;d=DwMGaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=Nki3aE5yDhIS3-0gK4PiTaUqx1wMnxRwcF2tFXezqgU&amp;m=vsfjcNfcDbat3ef6eFbMRUTIAWr2sy9RfbBwPC9oAI_olf4hiCmLiBfy5ymBAHcY&amp;s=G3YHwZ5ysnIRybXf9GeAv8Va2wjsD65HXUCS8Aco12M&amp;e=" data-outlook-id="76de825c-8e1e-45fd-b0ca-e1a892a36803">click here</a>

Handpicked with Naomi Simson is a short podcast delivered each Monday which is just like having a mentoring session with one of Australia's most successful entrepreneurs.

In this podcast Naomi takes questions from business owners that might need help growing starting or saving their business.

Each guest is handpicked by Naomi as she shares stories, ideas and advice that might help them and anyone that has ever wanted to start a business.

Naomi Simson is an entrepreneur who founded RedBalloon in 2001. She has been blogging for a decade at NaomiSimson.com, is a professional speaker, author of Live What You Love & Ready To Soar, and a “Shark” on business reality show Shark Tank Australia.

Handpicked with Naomi Simson is a short podcast delivered each Monday which is just like having a mentoring session with one of Australia's most successful entrepreneurs.

Handpicked with Naomi Simson

Turn Constraints Into Weapons

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/7e3377e6-2669-41d3-b853-b3ef000b4d75/transcript