What do you do when you've built a successful business in a niche that most people don't even know exists? Oliver Lonergan went from selling lollies in primary school to running Professional Picture Hanging—a 12-person operation spanning Australia's east coast and London, with major contracts including Crown Sydney and luxury hotels. At just years out of school, he's facing the classic scale-up challenge: how do you grow from 1 million to 5 million without losing what makes you special?

In this episode, Naomi tackles Oliver's tough questions: building a memorable brand in an "invisible" industry, navigating the leadership shifts required for multi-location growth, and whether to plan for acquisition now or later. From AI-powered scheduling to strategic partnerships and the power of a well-branded van, this conversation is packed with actionable advice for any service-based business looking to scale. Plus, discover why being someone's first customer sometimes comes back to you in the best way possible.

NaomiSimson.com
www.professionalpicturehanging.com.au 

What do you do when you've built a successful business in a niche that most people don't even know exists? Oliver Lonergan went from selling lollies in primary school to running Professional Picture Hanging&mdash;a 12-person operation spanning Australia's east coast and London, with major contracts including Crown Sydney and luxury hotels. At just years out of school, he's facing the classic scale-up challenge: how do you grow from 1 million to 5 million without losing what makes you special?
In this episode, Naomi tackles Oliver's tough questions: building a memorable brand in an "invisible" industry, navigating the leadership shifts required for multi-location growth, and whether to plan for acquisition now or later. From AI-powered scheduling to strategic partnerships and the power of a well-branded van, this conversation is packed with actionable advice for any service-based business looking to scale. Plus, discover why being someone's first customer sometimes comes back to you in the best way possible.
<a href="http://naomisimson.com">NaomiSimson.com </a><a href="http://www.professionalpicturehanging.com.au/">www.professionalpicturehanging.com.au </a>

Handpicked with Naomi Simson is a short podcast delivered each Monday which is just like having a mentoring session with one of Australia's most successful entrepreneurs.

In this podcast Naomi takes questions from business owners that might need help growing starting or saving their business.

Each guest is handpicked by Naomi as she shares stories, ideas and advice that might help them and anyone that has ever wanted to start a business.

Naomi Simson is an entrepreneur who founded RedBalloon in 2001. She has been blogging for a decade at NaomiSimson.com, is a professional speaker, author of Live What You Love & Ready To Soar, and a “Shark” on business reality show Shark Tank Australia.

Handpicked with Naomi Simson is a short podcast delivered each Monday which is just like having a mentoring session with one of Australia's most successful entrepreneurs.

Handpicked with Naomi Simson

From Lollies to London: Building a Million-Dollar Art Hanging Empire

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/d2624dd9-ee5e-4ca9-b86e-b36900420d20/transcript