Ginger Rogers, dance partner of Fred Astair, famously said ‘I did it backwards and in heels’ Louise has designed a fabulous shoe for women on their feet – a lot. She has been in business for 8 years and is doing the design, distribution and development herself. She wants to take the next step with her business. In this episode Louise asks me to put ‘marketing consulting’ hat on for her business. She challenges me on the single-minded value proposition for her clients and asked me to develop a tag line on the fly.  We talk about how and where she could find customers cost effectively. She knows to grow she will need to recruit someone, and she asked about bonus structures and compensation. And finally, she asked about time and balance. This interview is full of passion and connection it shows the deeply personal side to making a dream a reality.

Thanks to our season sponsor - Bendigo Bank EFTPOS and Ecommerce powered by TYRO, see the link below 

https://www.bendigobank.com.au/business/payments-and-merchant-services/tyro/

 

Scaling Up Compensation  
Subtitled 5 Design Principles for Turning Your Largest Expense into a Strategic Advantage

www.louisemshoes.com

 

Ginger Rogers, dance partner of Fred Astair, famously said &lsquo;I did it backwards and in heels&rsquo; Louise has designed a fabulous shoe for women on their feet &ndash; a lot. She has been in business for 8 years and is doing the design, distribution and development herself. She wants to take the next step with her business. In this episode Louise asks me to put &lsquo;marketing consulting&rsquo; hat on for her business. She challenges me on the single-minded value proposition for her clients and asked me to develop a tag line on the fly. &nbsp;We talk about how and where she could find customers cost effectively. She knows to grow she will need to recruit someone, and she asked about bonus structures and compensation. And finally, she asked about time and balance. This interview is full of passion and connection it shows the deeply personal side to making a dream a reality. Thanks to our season sponsor - Bendigo Bank EFTPOS and Ecommerce powered by TYRO, see the link below&nbsp; <a href="https://www.bendigobank.com.au/business/payments-and-merchant-services/tyro/">https://www.bendigobank.com.au/business/payments-and-merchant-services/tyro/</a> &nbsp; Scaling Up Compensation&nbsp; Subtitled&nbsp;<a href="https://hl.t.hubspotemail.net/e2t/tc/VW7f2M1MrVlpVbWc7S4CLSgQW1sXT7r4v25NyN7FnD1G5nxHDV3Zsc37CgLC_W8CL3Kc2mVPxXW5vrZrv63rNmDW2SnhHC6RNgRwW7p4X1Y6xsJ1-W27tfDv6-dgSxW8nTBnP166j3WW8CdvS11pxy6YW6TV6Zy2QnlyrW8h-pC143ypTBW6Zrhkc68xlTlW802tRj7slTd9Vjhb-w6Jm26ZW4lKHTR6xFyZMW1Vdzrc4Q69WqW3WwFS35pj82SW5-Bp1b3thZfYW7s3dXk205VS2W1CbRwY5n615RW18lJkW4K9pVXW2HHcsY6Cw9RkVx3K_r5k4wn7W3tJllR6xm8bqW5clzpK8q_jMwVybSZT6-TFhmV9RXwp8bb0lyW1zZMv_5lshzfW79JYqN4FW27wVsvkbz8V7VF4N16HHyQsf3DjW2z4JPm8rm1RRW2zrs241jjh_KW8QCMLd1fTJLNW1lqgcd2Z8WqcW6p0XDT7L1XS2VPdHj-2TtQ1DW5yq7r-2_V3MrW8Kw-fF6BD1WCW2sm1CG1FX76dW42Xxxs2YNTCkW4lrlT78S7bT6W8knrTR2VmS16W1kVyF62yt9Qf3gND1">5 Design Principles for Turning Your Largest Expense into a Strategic Advantage</a> <a href="http://www.louisemshoes.com/">www.louisemshoes.com</a> &nbsp;

Handpicked with Naomi Simson is a short podcast delivered each Monday which is just like having a mentoring session with one of Australia's most successful entrepreneurs.

In this podcast Naomi takes questions from business owners that might need help growing starting or saving their business.

Each guest is handpicked by Naomi as she shares stories, ideas and advice that might help them and anyone that has ever wanted to start a business.

Naomi Simson is an entrepreneur who founded RedBalloon in 2001. She has been blogging for a decade at NaomiSimson.com, is a professional speaker, author of Live What You Love & Ready To Soar, and a “Shark” on business reality show Shark Tank Australia.

Handpicked with Naomi Simson is a short podcast delivered each Monday which is just like having a mentoring session with one of Australia's most successful entrepreneurs.

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