In this episode, Nathan is joined by Jessica Crane, author, entrepreneur, business coach, mother of two. And much more, to talk about her career and how salon owners can create generational wealth from their businesses.

Here is your affiliate link to the 2 Day Salon Summit 6th and 7th November – anyone who purchases a ticket through this link you will receive 50% of the ticket sales - all the details are on the page: https://siss.jessicacrane.co.uk/salon-summit?affiliate_id=3991444

KEY TAKEAWAYS

• I realised from a young age – starting work at age 12 – that I was going to have to support myself, ain’t nobody coming to help me, I’m getting hand outs, no leg up, nothing. I need to decide what I want to do, get out there, create a plan, create an action plan and start these things in motion to be able to support myself.
• In business you always have to be looking for the problems: What is the problem with this current business model? Because the solutions are you next business evolution. We want to have the flexibility to do the things we need to do as business owners but do them around our families so we can be there for our families too.
• Just being good at your treatment/service/product is not enough. You could do that 10-15 years ago, but not anymore. Even if you’re talented, you will still be a best kept secret if you can’t properly market what you do to your clients and you’re not making those decisions from your numbers to your ideal clients and your vision, these are the big three dominos where every single business decision should come from. You can’t afford not to, it’s not an option anymore.
• What’s missing from getting from where you are now to where you want to be? Most of the time it’s a gap in your knowledge, it’s something that you don’t know how to do. You can spend years trying to figure that out, or you can go and find somebody and ask them to teach you. When you’re looking for free information in Facebook groups and on Google, you don’t even know if those strategies work, you don’t know if that person is really able to help you or that the information and advice they’re giving you is correct, you’ guess and winging it. For most businesses you don’t have the luxury of that amount of time, cash flow and money to support you whilst you figure it out. You’ll likely run out of money first.

BEST MOMENTS

‘We run a business so that it provides for us, not us feeling a slave to our business.’

‘I have itchy feet. If I’m not learning, I don’t know what the next goal is or the next progression route, it’s almost like I feel trapped.’

‘Every year we set a budget aside to invest into coaches, it’s a first priority.’

‘Do your due diligence when looking for a coach before jumping in feet first, make the right decisions.’

ABOUT THE GUEST

Jessica Crane is an internationally award-winning salon business coach. Since the age of 12 Jessica has worked at every level within the industry. Starting out as a Saturday girl, commercial stylist to managing multiple award-winning salons and chains, to assessor, centre manager and internal verifier for a top outstanding private training provider. Jessica holds a degree in consulting and has spoken on multiple global stages for well-known industry brands.

With over 20 years industry experience she has helped hundreds of salon owners across the globe run the business of their dreams living the life they dreamed of when they first opened their salon door.

Website: www.jessicacrane.co.uk

Online consultation booking link: https://calendly.com/jessica-ssc/free-50-minute

Instagram: https://www.instagram.com/jessicacranesiss/

ABOUT THE HOST

Welcome and thank you for reading this, I’m Nathan Plumridge salon owner and Hair Stylist. I’ve been in the industry for nearly 30 years and have been a salon owner for 23 of them. I have been fortunate enough to work and learn with some of the biggest names in the industry and this has given me the experience and drive to now be here with you sharing my experiences.

CONTACT DETAILS

 www.hairlifeshow.com

Instagram is @nathan.hairlife 

Email me at nathan@hairlifeshow.com