Horticultural growers who produce crops that are high in fat have long faced challenges with marketing their produce and building a strong consumer base. With ever-evolving consumer preferences, flash diets and food fads, even fresh horticultural produce that contains good fats that support health and wellbeing are being boycotted from the grocery list. This engaging episode brings together the Hort Innovation resident nutritionist Jemma O’Hanlon and almond grower Brendan Sidhu to talk about the resurgence of healthy fats into diets and how growers can take advantage of this trend to promote their produce. The pair also encourage growers to rely on the science to inform their marketing activities. Spoiler alert: The science never lies.

Download the transcript to this episode or visit Hort Innovation's website for more information

Horticultural growers who produce crops that are high in fat have long faced challenges with marketing their produce and building a strong consumer base. With ever-evolving consumer preferences, flash diets and food fads, even fresh horticultural produce that contains good fats that support health and wellbeing are being boycotted from the grocery list. This engaging episode brings together the Hort Innovation resident nutritionist Jemma O&rsquo;Hanlon and almond grower Brendan Sidhu to talk about the resurgence of healthy fats into diets and how growers can take advantage of this trend to promote their produce. The pair also encourage growers to rely on the science to inform their marketing activities. Spoiler alert: The science never lies.
<a href="https://www.horticulture.com.au/contentassets/8fecef5dc35c4a919e939b6a34a465e2/growing-matters-s23-healthy-fats-and-the-science-supporting-our-growers.pdf">Download the transcript</a> to this episode or <a href="https://www.horticulture.com.au/growers/help-your-business-grow/news-media/2019/podcasts/">visit Hort Innovation's website</a> for more information

Hort Innovation's Growing Matters is a podcast series bringing you tangible information through easy-to-access audio that aims to help you on farm and to grow your business.

In the pilot of the series you will hear from growers, Nuffield Scholars and subject matter experts of Research and Development within Hort Innovation.

Use the play list below to select a podcast that appeals to you or visit each of the podcast pages for more information and to read the podcast transcript.

Hort Innovation's Growing Matters is a podcast series bringing you tangible information through easy-to-access audio that aims to help you on farm and to grow your business.
In the pilot of the series you will hear from growers, Nuffield Scholars and subject matter experts of Research and Development within Hort Innovation.
Use the play list below to select a podcast that appeals to you or visit each of the podcast pages for more information and to read the podcast transcript.

Hort Innovation's Growing Matters is a podcast se…

Growing Matters podcast series pilot

Hort Innovation's Growing Matters is a podcast series bringing you tangible information through easy-to-access audio that aims to help you on farm and to grow your business.

In the series you will hear from growers, Nuffield Scholars and subject matter experts of Research and Development withing Hort Innovation.

Use the play list below to select a podcast that appeals to you or visit each of the podcast pages for more information and to read the podcast transcript.

Hort Innovation's Growing Matters is a podcast series bringing you tangible information through easy-to-access audio that aims to help you on farm and to grow your business.
In the series you will hear from growers, Nuffield Scholars and subject matter experts of Research and Development withing Hort Innovation.
Use the play list below to select a podcast that appeals to you or visit each of the podcast pages for more information and to read the podcast transcript.

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