In this enlightening episode of Grit Daily, host Phillip Lanos delves into the burgeoning world of non-alcoholic beverages with Andrew Raul Solis, Founder and CEO of Cut Above Zero Proof Spirits. They explore the emerging market of non-alcoholic options, discussing the brand's journey, creation, and distribution strategies. Andrew shares his personal story behind the brand, emphasizing the importance of offering a social drinking experience without alcohol. They touch on the cultural aspects and social implications of alcohol consumption, and how non-alcoholic spirits like Cut Above are reshaping social norms and providing inclusive options for everyone.

Phillip and Andrew also discuss the challenges and innovations in developing non-alcoholic spirits that authentically replicate traditional liquors. They delve into the strategies for team building, distribution, and navigating the complexities of a market traditionally dominated by alcoholic beverages. The episode highlights the entrepreneurial journey within the community of beverage innovators and the emotional rollercoaster of competing with established brands.

The discussion rounds off with insights into consumer behavior, market opportunities, and the potential growth of the non-alcoholic beverage sector. Andrew's vision for a future where non-alcoholic options are normalized and not seen as an alternative category is both inspiring and thought-provoking. This episode is a must-listen for anyone interested in the future of hospitality, entrepreneurship, and the evolving landscape of the beverage industry.

Guest Website: www.drinkcutabove.com
Host website: www.philliplanos.com