In this episode of Startup Show, host John Biggs talks with Bobby Voicu, CEO of MixRift, about the company's groundbreaking work in mixed reality gaming. Voicu explains the difference between virtual reality, augmented reality, and mixed reality while offering insights into MixRift's game development process and their recent $1.6 million funding round. He also shares the challenges of building and testing game prototypes and discusses the potential for multiplayer experiences in mixed reality.

In this episode of Startup Show, host John Biggs talks with Bobby Voicu, CEO of MixRift, about the company's groundbreaking work in mixed reality gaming. Voicu explains the difference between virtual reality, augmented reality, and mixed reality while offering insights into MixRift's game development process and their recent $1.6 million funding round. He also shares the challenges of building and testing game prototypes and discusses the potential for multiplayer experiences in mixed reality.

Grit Daily Startup Show podcast explores the world of entrepreneurship, founders, and CEOs to talk scaleups and startups, from conception and funding to exits. Interviews run across all industries, with entrepreneurs sharing their best decisions, mistakes to avoid, and wildest entrepreneurial stories. With single-guest entrepreneur and multi-guest formats.

Grit Daily Startup Show podcast explores the world of entrepreneurship, founders, and CEOs to talk scaleups and startups, from conception and funding to exits. Interviews run across all industries, with entrepreneurs sharing their best decisions, mistakes to avoid, and wildest entrepreneurial stories. With single-guest entrepreneur and multi-guest formats.

Startup Show, brought to you by the premiere startup news hub, Grit Daily

Grit Daily Startup Show

MixRift, the Future of Mixed Reality Gaming, and the Challenges of Building Prototypes

In this episode, Phillip Lanos speaks with Freehold Group CEO Brendan McDermott about how retail design, fabrication, and installation shape the way consumers experience major brands in the real world. McDermott explains how experiential marketing extends far beyond pop-ups, touching everything from flagship stores and cultural activations to in-store beauty concepts and seasonal retail moments. The conversation explores what it takes to scale those experiences across the country while preserving brand consistency, operational discipline, and a strong internal team culture.

In this episode, Phillip Lanos speaks with Freehold Group CEO Brendan McDermott about how retail design, fabrication, and installation shape the way consumers experience major brands in the real world. McDermott explains how experiential marketing extends far beyond pop-ups, touching everything from flagship stores and cultural activations to in-store beauty concepts and seasonal retail moments. The conversation explores what it takes to scale those experiences across the country while preserving brand consistency, operational discipline, and a strong internal team culture.

Brendan McDermott Is Reimagining Retail as a Living Brand Experience

In this episode, Phillip Lanos speaks with five-time Emmy Award-winning producer and Digital Rights Network founder Neil Mandt about the emerging fight over who controls the digital layer of the physical world. Mandt explains why augmented reality is no longer a futuristic concept, but a present-day business, legal, and property rights issue that could reshape real estate, advertising, media, and commerce. The conversation explores how Digital Rights Network aims to build the infrastructure for a new layer economy, where ownership, licensing, and trust will define the future of AR.

In this episode, Phillip Lanos speaks with five-time Emmy Award-winning producer and Digital Rights Network founder Neil Mandt about the emerging fight over who controls the digital layer of the physical world. Mandt explains why augmented reality is no longer a futuristic concept, but a present-day business, legal, and property rights issue that could reshape real estate, advertising, media, and commerce. The conversation explores how Digital Rights Network aims to build the infrastructure for a new layer economy, where ownership, licensing, and trust will define the future of AR.

Neil Mandt Sees the Next Digital Land Rush in Augmented Reality

Tony Pinedo shares how leading inside a youth correctional facility reshaped his understanding of leadership, trust, and human potential. Drawing from decades of experience, he explains why empathy, non-judgmental curiosity, and intentional presence are the true foundations of influence. This conversation explores how integrating values across work and life can transform culture, performance, and personal fulfillment.

Tony Pinedo shares how leading inside a youth correctional facility reshaped his understanding of leadership, trust, and human potential. Drawing from decades of experience, he explains why empathy, non-judgmental curiosity, and intentional presence are the true foundations of influence. This conversation explores how integrating values across work and life can transform culture, performance, and personal fulfillment.

MixRift, the Future of Mixed Reality Gaming, and the Challenges of Building Prototypes

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