In this episode, Mahboud Zabetian, founder of Kinisium, introduces Kini, a discreet device designed to alert users when their sensitive or valuable items are moved. He shares the inspiration behind the product, its applications for gun safety, and the challenges of marketing it. Tune in to learn how Kinisium is tackling home security in a simple yet effective way.

In this episode, Mahboud Zabetian, founder of Kinisium, introduces Kini, a discreet device designed to alert users when their sensitive or valuable items are moved. He shares the inspiration behind the product, its applications for gun safety, and the challenges of marketing it. Tune in to learn how Kinisium is tackling home security in a simple yet effective way.

Grit Daily Startup Show podcast explores the world of entrepreneurship, founders, and CEOs to talk scaleups and startups, from conception and funding to exits. Interviews run across all industries, with entrepreneurs sharing their best decisions, mistakes to avoid, and wildest entrepreneurial stories. With single-guest entrepreneur and multi-guest formats.

Grit Daily Startup Show podcast explores the world of entrepreneurship, founders, and CEOs to talk scaleups and startups, from conception and funding to exits. Interviews run across all industries, with entrepreneurs sharing their best decisions, mistakes to avoid, and wildest entrepreneurial stories. With single-guest entrepreneur and multi-guest formats.

Startup Show, brought to you by the premiere startup news hub, Grit Daily

Grit Daily Startup Show

Kinisium, the Tiny Device That Helps People Keep Tabs on Their Sensitive Possessions

Ceramics artist and business owner Gina DeSantis has built a career around handmade work while navigating wholesale, retail, staffing, pricing, and production limits. She explains why creative businesses often need a different definition of scale, one that protects craftsmanship while still creating room for sustainable growth.

Ceramics artist and business owner Gina DeSantis has built a career around handmade work while navigating wholesale, retail, staffing, pricing, and production limits. She explains why creative businesses often need a different definition of scale, one that protects craftsmanship while still creating room for sustainable growth.

Gina DeSantis on Building a Creative Business Without Scaling Away the Craft

Ideal Siding CEO Alex Filipuk explains why great ideas and strategy are not enough to build a successful company. Drawing on his journey from serial entrepreneur to franchisor, he shares why execution, complementary teams, and patient growth turn ambitious visions into scalable businesses.

Ideal Siding CEO Alex Filipuk explains why great ideas and strategy are not enough to build a successful company. Drawing on his journey from serial entrepreneur to franchisor, he shares why execution, complementary teams, and patient growth turn ambitious visions into scalable businesses.

Alex Filipuk on Why Visionaries Need Operators to Build Scalable Businesses

Rei Cosmetics founder Nami Soejima saw a simple gap in the beauty market: American consumers were becoming obsessed with Japanese cosmetics, yet many of Japan’s most trusted brands were still difficult to buy in the U.S. She shares how she turned that frustration into a growing retail business, navigated tariffs and cross-border logistics, and learned that patience and trust are essential when doing business with Japanese companies.

Website: https://www.reicosmetics.com/

Social Media: Instagram, TikTok, YouTube

Anime NYC (August 20-23rd, Javits Center): Booth #5632 https://www.reicosmetics.com/blogs/news/rei-cosmetics-at-anime-nyc-2026

Harness the Full TikTok Shop eCommerce Suite (Sept 15th)
https://maven.com/ecomm-biz-school/learn-tiktok-ecommerce-in-2-hours

Rei Cosmetics founder Nami Soejima saw a simple gap in the beauty market: American consumers were becoming obsessed with Japanese cosmetics, yet many of Japan&rsquo;s most trusted brands were still difficult to buy in the U.S. She shares how she turned that frustration into a growing retail business, navigated tariffs and cross-border logistics, and learned that patience and trust are essential when doing business with Japanese companies.
Website: https://www.reicosmetics.com/
Social Media: Instagram, TikTok, YouTube
Anime NYC (August 20-23rd, Javits Center): Booth #5632 https://www.reicosmetics.com/blogs/news/rei-cosmetics-at-anime-nyc-2026
Harness the Full TikTok Shop eCommerce Suite (Sept 15th) https://maven.com/ecomm-biz-school/learn-tiktok-ecommerce-in-2-hours

Kinisium, the Tiny Device That Helps People Keep Tabs on Their Sensitive Possessions

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