Join us for a special episode of Grit Daily Startup Show recorded live during Grit Daily House at SXSW 2024. These episodes feature celebrity hosts and guests who are experts in their fields. This episode brings together Oliver Lewis and Charles Ifegwu from THE FIFTH agency to discuss the new paradigm for CMOs, social-out.

Join us for a special episode of Grit Daily Startup Show recorded live during Grit Daily House at SXSW 2024. These episodes feature celebrity hosts and guests who are experts in their fields. This episode brings together Oliver Lewis and Charles Ifegwu from THE FIFTH agency to discuss the new paradigm for CMOs, social-out.

Grit Daily Startup Show podcast explores the world of entrepreneurship, founders, and CEOs to talk scaleups and startups, from conception and funding to exits. Interviews run across all industries, with entrepreneurs sharing their best decisions, mistakes to avoid, and wildest entrepreneurial stories. With single-guest entrepreneur and multi-guest formats.

Grit Daily Startup Show podcast explores the world of entrepreneurship, founders, and CEOs to talk scaleups and startups, from conception and funding to exits. Interviews run across all industries, with entrepreneurs sharing their best decisions, mistakes to avoid, and wildest entrepreneurial stories. With single-guest entrepreneur and multi-guest formats.

Startup Show, brought to you by the premiere startup news hub, Grit Daily

Grit Daily Startup Show

Social-Out: A New Paradigm for CMOs

In this episode, Phillip Lanos speaks with PSQ Productions founder Mark Entner about building a large-scale events business that operates at the intersection of public partnership, private execution, and community experience. Entner shares how PSQ Productions grew from entrepreneurial ambition into a major live-events operation, managing venues, festivals, and concerts while navigating trust, logistics, and city relationships. The conversation explores why successful events are ultimately about more than production, they are about creating places where people can gather, celebrate, and feel connected.

In this episode, Phillip Lanos speaks with PSQ Productions founder Mark Entner about building a large-scale events business that operates at the intersection of public partnership, private execution, and community experience. Entner shares how PSQ Productions grew from entrepreneurial ambition into a major live-events operation, managing venues, festivals, and concerts while navigating trust, logistics, and city relationships. The conversation explores why successful events are ultimately about more than production, they are about creating places where people can gather, celebrate, and feel connected.

Mark Entner Built PSQ Productions on Trust, Scale, and the Power of Shared Experience

In this episode, Phillip Lanos speaks with Freehold Group CEO Brendan McDermott about how retail design, fabrication, and installation shape the way consumers experience major brands in the real world. McDermott explains how experiential marketing extends far beyond pop-ups, touching everything from flagship stores and cultural activations to in-store beauty concepts and seasonal retail moments. The conversation explores what it takes to scale those experiences across the country while preserving brand consistency, operational discipline, and a strong internal team culture.

In this episode, Phillip Lanos speaks with Freehold Group CEO Brendan McDermott about how retail design, fabrication, and installation shape the way consumers experience major brands in the real world. McDermott explains how experiential marketing extends far beyond pop-ups, touching everything from flagship stores and cultural activations to in-store beauty concepts and seasonal retail moments. The conversation explores what it takes to scale those experiences across the country while preserving brand consistency, operational discipline, and a strong internal team culture.

Brendan McDermott Is Reimagining Retail as a Living Brand Experience

In this episode, Phillip Lanos speaks with five-time Emmy Award-winning producer and Digital Rights Network founder Neil Mandt about the emerging fight over who controls the digital layer of the physical world. Mandt explains why augmented reality is no longer a futuristic concept, but a present-day business, legal, and property rights issue that could reshape real estate, advertising, media, and commerce. The conversation explores how Digital Rights Network aims to build the infrastructure for a new layer economy, where ownership, licensing, and trust will define the future of AR.

In this episode, Phillip Lanos speaks with five-time Emmy Award-winning producer and Digital Rights Network founder Neil Mandt about the emerging fight over who controls the digital layer of the physical world. Mandt explains why augmented reality is no longer a futuristic concept, but a present-day business, legal, and property rights issue that could reshape real estate, advertising, media, and commerce. The conversation explores how Digital Rights Network aims to build the infrastructure for a new layer economy, where ownership, licensing, and trust will define the future of AR.

Social-Out: A New Paradigm for CMOs

In 1 playlist(s)

Grit Daily Startup Show

Social links

Follow podcast

Recent clips