Actor-turned-entrepreneur Oliver Trevena shares the journey of building Caliwater, the cactus water brand reshaping the wellness beverage market. From the struggles of launching during COVID to scaling into thousands of stores, his story highlights resilience, sustainability, and authentic brand building. Discover how Caliwater is redefining hydration for adults, kids, and families alike.

Actor-turned-entrepreneur Oliver Trevena shares the journey of building Caliwater, the cactus water brand reshaping the wellness beverage market. From the struggles of launching during COVID to scaling into thousands of stores, his story highlights resilience, sustainability, and authentic brand building. Discover how Caliwater is redefining hydration for adults, kids, and families alike.

Grit Daily Startup Show podcast explores the world of entrepreneurship, founders, and CEOs to talk scaleups and startups, from conception and funding to exits. Interviews run across all industries, with entrepreneurs sharing their best decisions, mistakes to avoid, and wildest entrepreneurial stories. With single-guest entrepreneur and multi-guest formats.

Grit Daily Startup Show podcast explores the world of entrepreneurship, founders, and CEOs to talk scaleups and startups, from conception and funding to exits. Interviews run across all industries, with entrepreneurs sharing their best decisions, mistakes to avoid, and wildest entrepreneurial stories. With single-guest entrepreneur and multi-guest formats.

Startup Show, brought to you by the premiere startup news hub, Grit Daily

Grit Daily Startup Show

Oliver Trevena’s Caliwater Is Taking On Coconut Water (And Winning)

Phillip Lanos and Sharon Wood explore the intersection of gaming, family connections, and memory enhancement. Sharon shares her journey from marketing in the gaming industry to creating products that foster joy and dignity for individuals with fading memories. They discuss the importance of relationships, the science behind gaming, and the innovative approaches being taken to enhance quality of life through interactive experiences. The conversation emphasizes the need for cross-generational connections and the potential of technology to bring families closer together.

Connect with Sharon Wood: 
https://happypeoplegames.com

Phillip Lanos and Sharon Wood explore the intersection of gaming, family connections, and memory enhancement. Sharon shares her journey from marketing in the gaming industry to creating products that foster joy and dignity for individuals with fading memories. They discuss the importance of relationships, the science behind gaming, and the innovative approaches being taken to enhance quality of life through interactive experiences. The conversation emphasizes the need for cross-generational connections and the potential of technology to bring families closer together.
Connect with Sharon Wood:&nbsp; <a href="https://happypeoplegames.com">https://happypeoplegames.com</a>

From Grand Theft Auto to Grandparents: Sharon Wood’s Mission for Joy

Greg Whalen, CTO of Prove AI, explains why many enterprises are stalling with generative AI by treating it like traditional software and postponing the hard parts like observability, debugging, and governance. He breaks down what “observability” actually means in AI systems, why outcome-based metrics matter more than chasing black-box explanations, and how Prove AI helps teams collect the right telemetry to reach production safely. The conversation also explores agentic workflows, human oversight, and why technical leaders need to change how their organizations operate if they want gen AI to deliver real value.

Greg Whalen, CTO of Prove AI, explains why many enterprises are stalling with generative AI by treating it like traditional software and postponing the hard parts like observability, debugging, and governance. He breaks down what &ldquo;observability&rdquo; actually means in AI systems, why outcome-based metrics matter more than chasing black-box explanations, and how Prove AI helps teams collect the right telemetry to reach production safely. The conversation also explores agentic workflows, human oversight, and why technical leaders need to change how their organizations operate if they want gen AI to deliver real value.

Greg Whalen Thinks Enterprises Are Making One Big Mistake With Generative AI

Will Cady, founder of HEAL MVMNT and former Reddit creative strategist, joins the show to explore why technology is advancing faster than the moral frameworks needed to guide it. He explains how his organization helps leaders align community, culture, and purpose so companies can scale without losing their humanity. Cady also shares why keeping a “human in the loop” is essential in the AI era and how defining a clear north star enables businesses to grow with intention rather than drift off course.

Will Cady, founder of HEAL MVMNT and former Reddit creative strategist, joins the show to explore why technology is advancing faster than the moral frameworks needed to guide it. He explains how his organization helps leaders align community, culture, and purpose so companies can scale without losing their humanity. Cady also shares why keeping a &ldquo;human in the loop&rdquo; is essential in the AI era and how defining a clear north star enables businesses to grow with intention rather than drift off course.

Oliver Trevena’s Caliwater Is Taking On Coconut Water (And Winning)

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