LawShift CEO Nick Kringas explains why AI is changing how injured people search for legal help long before they ever contact a law firm. Drawing on years in legal marketing, he argues that firms competing only at the moment of intake are overlooking the part of the client journey where trust is increasingly being formed.

<p>LawShift CEO Nick Kringas explains why AI is changing how injured people search for legal help long before they ever contact a law firm. Drawing on years in legal marketing, he argues that firms competing only at the moment of intake are overlooking the part of the client journey where trust is increasingly being formed.</p>

Grit Daily Startup Show podcast explores the world of entrepreneurship, founders, and CEOs to talk scaleups and startups, from conception and funding to exits. Interviews run across all industries, with entrepreneurs sharing their best decisions, mistakes to avoid, and wildest entrepreneurial stories. With single-guest entrepreneur and multi-guest formats.

<p>Grit Daily Startup Show podcast explores the world of entrepreneurship, founders, and CEOs to talk scaleups and startups, from conception and funding to exits. Interviews run across all industries, with entrepreneurs sharing their best decisions, mistakes to avoid, and wildest entrepreneurial stories. With single-guest entrepreneur and multi-guest formats.</p>

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