Ovie Faruq left the world of high finance to launch Rekt, a crypto-powered drinks brand turning heads across Web3 and retail. In this episode, he breaks down how NFTs, community, and a token economy built a sellout product in record time. Hear how REKT became a successful beverage and a blueprint for the future of brand loyalty.

<p>Ovie Faruq left the world of high finance to launch Rekt, a crypto-powered drinks brand turning heads across Web3 and retail. In this episode, he breaks down how NFTs, community, and a token economy built a sellout product in record time. Hear how REKT became a successful beverage and a blueprint for the future of brand loyalty.</p>

Grit Daily Startup Show podcast explores the world of entrepreneurship, founders, and CEOs to talk scaleups and startups, from conception and funding to exits. Interviews run across all industries, with entrepreneurs sharing their best decisions, mistakes to avoid, and wildest entrepreneurial stories. With single-guest entrepreneur and multi-guest formats.

<p>Grit Daily Startup Show podcast explores the world of entrepreneurship, founders, and CEOs to talk scaleups and startups, from conception and funding to exits. Interviews run across all industries, with entrepreneurs sharing their best decisions, mistakes to avoid, and wildest entrepreneurial stories. With single-guest entrepreneur and multi-guest formats.</p>

Startup Show, brought to you by the premiere startup news hub, Grit Daily

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