Jeff Mahony, CEO of NEFT Vodka, joins the Grit Daily Startup Show to share how the brand is redefining vodka through sustainability, design, and a return to sipping culture. From its unbreakable barrel packaging to its clean, two-ingredient recipe, NEFT is challenging everything we think we know about vodka. Mahony also dives into his tech roots and how blockchain innovation intersects with his approach to building better products.