Dust Moto CEO Colin Godby joins John Biggs to discuss how his Oregon-based company is revolutionizing the dirt bike market with high-performance electric bikes designed to lower the barrier to entry for new riders. He explains their unique funding approach, including a WeFunder equity campaign and early customer pre-orders, as well as the challenges and opportunities of domestic manufacturing. Colin also shares insights on building a passionate community through grassroots marketing and collaborations with content creators and professional athletes.