In this insightful episode of Grit Daily, host Phillip Lanos sits down with Antonio McDonald, the visionary founder of KUAMP, a company renowned for its hard work, perseverance, and dedication to media and production success. Antonio shares the challenges faced in the industry, including layoffs and a trend towards in-house work, while emphasizing the importance of authentic human interaction in creative fields. Despite the rise of new technologies, Antonio remains skeptical of AI's ability to replace human creativity, advocating for its role in enhancing rather than replacing it. He reflects on his journey from MTV to creating a full-service solution with KUAMP and their 20 years of service, highlighting the importance of creative control and persistence in media collaborations. Join us as we explore Antonio's success with major clients like Google Fiber and HP.