In this episode, Phillip Lanos speaks with Freehold Group CEO Brendan McDermott about how retail design, fabrication, and installation shape the way consumers experience major brands in the real world. McDermott explains how experiential marketing extends far beyond pop-ups, touching everything from flagship stores and cultural activations to in-store beauty concepts and seasonal retail moments. The conversation explores what it takes to scale those experiences across the country while preserving brand consistency, operational discipline, and a strong internal team culture.

<p data-start="6374" data-end="6954" data-is-last-node="" data-is-only-node="">In this episode, Phillip Lanos speaks with Freehold Group CEO Brendan McDermott about how retail design, fabrication, and installation shape the way consumers experience major brands in the real world. McDermott explains how experiential marketing extends far beyond pop-ups, touching everything from flagship stores and cultural activations to in-store beauty concepts and seasonal retail moments. The conversation explores what it takes to scale those experiences across the country while preserving brand consistency, operational discipline, and a strong internal team culture.</p>

Grit Daily Startup Show podcast explores the world of entrepreneurship, founders, and CEOs to talk scaleups and startups, from conception and funding to exits. Interviews run across all industries, with entrepreneurs sharing their best decisions, mistakes to avoid, and wildest entrepreneurial stories. With single-guest entrepreneur and multi-guest formats.

<p>Grit Daily Startup Show podcast explores the world of entrepreneurship, founders, and CEOs to talk scaleups and startups, from conception and funding to exits. Interviews run across all industries, with entrepreneurs sharing their best decisions, mistakes to avoid, and wildest entrepreneurial stories. With single-guest entrepreneur and multi-guest formats.</p>

Startup Show, brought to you by the premiere startup news hub, Grit Daily