Formula 1 has broken into Hollywood in a huge way. F1 the movie was a partnership like we'd never seen before, bringing Lewis Hamilton, Jerry Bruckheimer, and Brad Pitt together for what would ultimately become the highest grossing sports movie in history, and an Oscar winning film. But Formula 1 has quietly been building a television and film strategy for years. 

Starting in 2017, when Liberty Media first acquired F1, the team looked for new ways to bring a different audience into the sport, expanding hopefully into the US, where the sport had never been as popular as NASCAR or IndyCar. That led to the creation of Drive To Survive, a docuseries with reality TV flare that was so successful, we've seen a ton of sports attempt to copy it, including Tennis, Rugby, Golf, and the NHL. 

When F1 the movie brought in scripted TV, F1 as a sport also expanded their plan. F1: The Academy, a docuseries in the vein of Drive To Survive, this time focused on the all-female development series. A comedic, driver focused series hosted by Amelia Dimoldenberg of Chicken Shop Date. And, still in development, officially sanctioned scripted TV projects. As we see the rise of sports fiction, like Heated Rivalry and Challengers, and pop culture / sports crossovers, like Taylor Swift, Hailee Steinfeld, and the NFL, bring new fans to sports, it seems like Formula 1 is way ahead of the curve with original programming. 

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Threads: https://www.threads.net/@marissakumari

YouTube: https://www.youtube.com/@marissakumari 

Formula 1 has broken into Hollywood in a huge way. F1 the movie was a partnership like we'd never seen before, bringing Lewis Hamilton, Jerry Bruckheimer, and Brad Pitt together for what would ultimately become the highest grossing sports movie in history, and an Oscar winning film. But Formula 1 has quietly been building a television and film strategy for years.&nbsp;
Starting in 2017, when Liberty Media first acquired F1, the team looked for new ways to bring a different audience into the sport, expanding hopefully into the US, where the sport had never been as popular as NASCAR or IndyCar. That led to the creation of Drive To Survive, a docuseries with reality TV flare that was so successful, we've seen a ton of sports attempt to copy it, including Tennis, Rugby, Golf, and the NHL.&nbsp;
When F1 the movie brought in scripted TV, F1 as a sport also expanded their plan. F1: The Academy, a docuseries in the vein of Drive To Survive, this time focused on the all-female development series. A comedic, driver focused series hosted by Amelia Dimoldenberg of Chicken Shop Date. And, still in development, officially sanctioned scripted TV projects. As we see the rise of sports fiction, like Heated Rivalry and Challengers, and pop culture / sports crossovers, like Taylor Swift, Hailee Steinfeld, and the NFL, bring new fans to sports, it seems like Formula 1 is way ahead of the curve with original programming.&nbsp;
Join The Grid Chat:&nbsp;<a href="https://tandonproductions.com/gridchat/">https://tandonproductions.com/gridchat/ </a>
If you have any questions find me on:&nbsp;
Instagram: <a href="https://www.instagram.com/marissakumari/">https://www.instagram.com/marissakumari/</a>
Tik Tok: <a href="https://www.tiktok.com/@marissakumari">https://www.tiktok.com/@marissakumari</a>
Threads: <a href="https://www.threads.net/@marissakumari">https://www.threads.net/@marissakumari</a>
YouTube: <a href="https://www.youtube.com/@marissakumari">https://www.youtube.com/@marissakumari</a>&nbsp;

Grid Chat is more than a motorsports podcast — it’s a community of likeminded fans who aren’t afraid to ask questions, fan girl over their favorite teams, and spend every weekend watching cars race around a track for hours. Host Marissa Tandon brings her love of motorsports and passion for fangirling unapologetically to the track, with educational segments, guests from motorsports community, hot goss, and race recaps, with a welcoming, judgement free angle for new and old fans alike. As the viewership of motorsports grows and changes, our community should, too. 

Currently following the F1 and F1 Academy season, with additional highlights from other series, like IndyCar and WEC. 

Follow Marissa on Tik Tok, Instagram, and Youtube (@marissakumari)  

Join The Grid Chat: Tandonproductions.com/gridchat

Follow Tandon Productions on Tik Tok, Instagram, and Youtube (@tandonshows)  

Grid Chat is more than a motorsports podcast — it’s a community of likeminded fans who aren’t afraid to ask questions, fan girl over their favorite teams, and spend every weekend watching cars race around a track for hours. Host Marissa Tandon brings her love of motorsports and passion for fangirling unapologetically to the track, with educational segments, guests from motorsports community, hot goss, and race recaps, with a welcoming, judgement free angle for new and old fans alike. As the viewership of motorsports grows and changes, our community should, too. 
Currently following the F1 and F1 Academy season, with additional highlights from other series, like IndyCar and WEC. 
Follow Marissa on <a href="https://www.tiktok.com/@marissakumari">Tik Tok</a>, <a href="http://instagram.com/marissakumari/">Instagram</a>, and <a href="https://www.youtube.com/channel/UCOSYVs9tThZrniE6tYnPt8Q">Youtube</a> (@marissakumari)  
Join The Grid Chat: <a href="http://tandonproductions.com/gridchat" data-saferedirecturl="https://www.google.com/url?q=http://Tandonproductions.com/gridchat&amp;source=gmail&amp;ust=1709237923452000&amp;usg=AOvVaw0UBiAoj1ZJLTj0sIw6MMdj">Tandonproductions.com/gridchat</a> 
Follow Tandon Productions on <a href="https://www.tiktok.com/@tandonshows">Tik Tok</a>, <a href="https://www.instagram.com/tandonshows">Instagram</a>, and <a href="https://www.youtube.com/channel/UC-5jbgDtUsNn3vnI5-Ar4Qw">Youtube</a> (@tandonshows)