An introduction to Google Ads

Description: In this episode, we’ll set the scene for what’s to come. Explain the various moving parts of Google Ads from a high level. And briefly discuss how to choose the right goal to aim for. Remember to grab your free worksheet to use as you progress through this podcast at bit.ly/GAFpodcas…

The 14 different Ad Types & which one to use

There are so many ways that you can advertise on Google. From 6 second videos, to shopping ads & so much more In this episode we’ll boil those 14 down to just 1 to use when starting out. We’ll discuss the components of a good ad & you’ll start to fill out your worksheet (just head to bit.ly/GAFpod…

Showing your ads to the right people at the right time

Discover the two main ways to target your ads & why neither is going away any time soon. You’ll start to research the various keywords you’ll need & by completing your worksheet you’ll be ready to start running ads (just head to bit.ly/GAFpodcast now to grab yours). To get your free video trainin…

Your ads should be profitable! Here’s how

To get your ads to show, you need to ‘bid’ on each keyword in your account. Bid too little, Google won’t show your ads. Bid too much, you’ll melt a credit card & soon throw in the towel. Finding just the right amount - for each keyword - is the key to long-term success with Google Ads. In this ep…

You’ve got the building blocks - let’s create your first campaign

Now that you’ve started to jot down ideas for your ad copy, and you’ve chosen some starting keywords, it’s time to bolt all the pieces together & build your first campaign. So in this episode we’ll introduce the concept of campaigns & ad groups, talk about how many of each you need, and then using…

Don’t run an ad until you have tracking in place

You’ve built a campaign, but don’t set anything live until you have the tracking in place to KNOW if it’s profitable or not. This is what sets the pros apart from the amatuer marketers.  We’ll discuss pixels, the new columns in your account & in the companion video I’ll walk you step-by-step thro…

Optimisation - how to continually improve

Google Ads is NOT a ‘set and forget’ medium.  The very thing that makes it such a wonderful tool for business, is also what makes it a never-ending game! The world of business & marketing is dynamic. Your prospects & future customers have ever-changing needs. Your competitors will try new things,…