Episode 358: What if the most powerful marketing tool is the one people keep declaring “dead”? This week we pull back the curtain on radio—why it still reaches massive audiences and why audio trust still moves people. Then Linda and I share how we’ve leveraged radio for eight years to educate—without sounding like an ad. If you’re building anything—business, community, or influence—listen first.

 

<p>Episode 358: What if the most powerful marketing tool is the one people keep declaring &ldquo;dead&rdquo;? This week we pull back the curtain on radio&mdash;why it still reaches massive audiences and why audio trust still moves people. Then Linda and I share how we&rsquo;ve leveraged radio for eight years to educate&mdash;without sounding like an ad. If you&rsquo;re building anything&mdash;business, community, or influence&mdash;listen first.</p>
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