Caroline Fitzgerald, CEO and founder of GOALS Sports and host of "The Business Case For Women's Sports" podcast, joins Sarah to discuss the “aha!” moment that pushed her to start her own marketing and consulting business, the immense economic opportunity in women’s sports, and what she’s learned from connecting brands and leagues. Plus, the PWHL is in the game, and Alyssa Naeher’s versatility gets her into the Good Game Hall of Fame.


See the list of players selected in the Golden State Valkyries expansion draft here


Watch LSU’s Flau’jae Johnson gift a fan a pair of her Puma PE’s here


Check out the PWHL in the NHL25 video game here


And purchase the game here


Subscribe to the Business Case for Women’s Sports podcast here


And follow GOALS on Instagram here


Leave us a voicemail at 872-204-5070 or send us a note at goodgame@wondermedianetwork.com


Follow Sarah on social! Bluesky: @sarahspain.bsky.social Instagram: @Spain2323


Follow producer Misha Jones! Bluesky: @mishthejrnalist.bsky.social Instagram: @mishthejrnalist TikTok: @mishthejrnalist


Follow producer Alex Azzi! Bluesky: @byalexazzi.bsky.social

Caroline Fitzgerald, CEO and founder of GOALS Sports and host of "The Business Case For Women's Sports" podcast, joins Sarah to discuss the “aha!” moment that pushed her to start her own marketing and consulting business, the immense economic opportunity in women’s sports, and what she’s learned from connecting brands and leagues. Plus, the PWHL is in the game, and Alyssa Naeher’s versatility gets her into the Good Game Hall of Fame.
<ul>
<li dir="ltr">
See the list of players selected in the Golden State Valkyries expansion draft <a href="https://x.com/WNBA/status/1865189537091043645" data-saferedirecturl="https://www.google.com/url?q=https://x.com/WNBA/status/1865189537091043645&amp;source=gmail&amp;ust=1733793511866000&amp;usg=AOvVaw2AxejbedASuOFIPDm9_goV">here</a>
</li>
<li dir="ltr">
Watch LSU’s Flau’jae Johnson gift a fan a pair of her Puma PE’s <a href="https://www.instagram.com/p/DDN7loMMRSF/?utm_source=ig_embed&amp;utm_campaign=loading&amp;img_index=2" data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/p/DDN7loMMRSF/?utm_source%3Dig_embed%26utm_campaign%3Dloading%26img_index%3D2&amp;source=gmail&amp;ust=1733793511866000&amp;usg=AOvVaw0yWALjKUH33O_an41mEt6X">here</a>
</li>
<li dir="ltr">
Check out the PWHL in the NHL25 video game <a href="https://x.com/EASPORTSNHL/status/1864733956836368747" data-saferedirecturl="https://www.google.com/url?q=https://x.com/EASPORTSNHL/status/1864733956836368747&amp;source=gmail&amp;ust=1733793511866000&amp;usg=AOvVaw2FB2PqzMuqZjf_VsBSukQf">here</a>
</li>
<ul>
<li dir="ltr">
And purchase the game <a href="https://www.ea.com/games/nhl/nhl-25" data-saferedirecturl="https://www.google.com/url?q=https://www.ea.com/games/nhl/nhl-25&amp;source=gmail&amp;ust=1733793511866000&amp;usg=AOvVaw2jgNBhgk67Cscr_MpC_OZv">here</a>
</li>
</ul>
<li dir="ltr">
Subscribe to the Business Case for Women’s Sports podcast <a href="https://podcasts.apple.com/us/podcast/the-business-case-for-womens-sports/id1550115073" data-saferedirecturl="https://www.google.com/url?q=https://podcasts.apple.com/us/podcast/the-business-case-for-womens-sports/id1550115073&amp;source=gmail&amp;ust=1733793511866000&amp;usg=AOvVaw3cw0dEtlc8ZO70DaL2UxvP">here</a>
</li>
<ul>
<li dir="ltr">
And follow GOALS on Instagram <a href="https://www.instagram.com/goals_sports_/?hl=en" data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/goals_sports_/?hl%3Den&amp;source=gmail&amp;ust=1733793511866000&amp;usg=AOvVaw2dJdLrjFRdiebw-ABQWIsR">here</a>
</li>
</ul>
<li dir="ltr">
Leave us a voicemail at 872-204-5070 or send us a note at <a href="mailto:goodgame@wondermedianetwork.com">goodgame@wondermedianetwork.com</a> 
</li>
<li dir="ltr">
Follow Sarah on social! Bluesky: <a href="https://bsky.app/profile/sarahspain.bsky.social" data-saferedirecturl="https://www.google.com/url?q=https://bsky.app/profile/sarahspain.bsky.social&amp;source=gmail&amp;ust=1733793511866000&amp;usg=AOvVaw1SYs7tytNObY7oCbFCNFRr">@sarahspain.bsky.social</a> Instagram: <a href="https://www.instagram.com/spain2323" data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/spain2323&amp;source=gmail&amp;ust=1733793511866000&amp;usg=AOvVaw3916UH2-6tWSAF9rEDzrSX">@Spain2323</a>
</li>
<li dir="ltr">
Follow producer Misha Jones! Bluesky: <a href="https://bsky.app/profile/mishthejrnalist.bsky.social" data-saferedirecturl="https://www.google.com/url?q=https://bsky.app/profile/mishthejrnalist.bsky.social&amp;source=gmail&amp;ust=1733793511867000&amp;usg=AOvVaw0ClUhsHzLWKpAz8WcVAnuj">@mishthejrnalist.bsky.social</a> Instagram: <a href="https://www.instagram.com/mishthejrnalist/" data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/mishthejrnalist/&amp;source=gmail&amp;ust=1733793511867000&amp;usg=AOvVaw37Z4lnL4yOQur6OdHbS2qA">@mishthejrnalist</a> TikTok: <a href="https://www.tiktok.com/@mishthejrnalist" data-saferedirecturl="https://www.google.com/url?q=https://www.tiktok.com/@mishthejrnalist&amp;source=gmail&amp;ust=1733793511867000&amp;usg=AOvVaw20tY1x0hX070WjUTrfFEwE">@mishthejrnalist</a>
</li>
<li dir="ltr">
Follow producer Alex Azzi! Bluesky: <a href="https://bsky.app/profile/byalexazzi.bsky.social" data-saferedirecturl="https://www.google.com/url?q=https://bsky.app/profile/byalexazzi.bsky.social&amp;source=gmail&amp;ust=1733793511867000&amp;usg=AOvVaw1I3T3nh0XQ_3dWeWPGbltE">@byalexazzi.bsky.social</a>
</li>
</ul>

Good Game is your one-stop shop for the biggest stories in women’s sports. Every day, host Sarah Spain gives you the stories, stakes, stars and stats to keep up with your favorite women’s teams, leagues and athletes. Through thoughtful insight, witty banter, and an all around good time, Sarah and friends break down the latest news, talk about the games you can’t miss, and debate the issues of the day. Don’t miss interviews with the people of the moment, whether they be athletes, coaches, reporters, or celebrity fans. 

Good Game is your one-stop shop for the biggest stories in women’s sports. Every day, host Sarah Spain gives you the stories, stakes, stars and stats to keep up with your favorite women’s teams, leagues and athletes. Through thoughtful insight, witty banter, and an all around good time, Sarah and friends break down the latest news, talk about the games you can’t miss, and debate the issues of the day. Don’t miss interviews with the people of the moment, whether they be athletes, coaches, reporters, or celebrity fans.

Good Game with Sarah Spain

Caroline Fitzgerald, CEO and founder of GOALS Sports and host of "The Business Case For Women's Sports" podcast, joins Sarah to discuss the “aha!” moment that pushed her to start her own marketing and consulting business, the immense economic opportunity in women’s sports, and what she’s learned from connecting brands and leagues. Plus, the PWHL is in the game, and Alyssa Naeher’s versatility gets her into the Good Game Hall of Fame.

That 'Aha!' Moment with Caroline Fitzgerald

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/1f4fa57c-1af0-4d3a-9c03-b2410019d871/transcript

Advertisement