Risa Isard, the Director of Research & Insights at Parity, joins Sarah to discuss the biggest takeaways from two new reports on women’s sports, including why women’s sports fans are so valuable. Plus, the history of racism in WNBA media coverage and proof that fans who watch alone aren't alone.
Parity's research (including both reports Risa discussed) can be found here
Read Risa's op-ed on why women's soccer fans are so valuable here, her op-ed on "iso-fans" in the WNBA here, and her op-ed on race in WNBA media coverage here
Leave us a voicemail at 872-204-5070 or send us a note at goodgame@wondermedianetwork.com 
Follow Sarah on social! Bluesky: @sarahspain.com Instagram: @Spain2323
Follow producer Misha Jones! Bluesky: @mishthejrnalist.bsky.social Instagram: @mishthejrnalist
Follow producer Alex Azzi! Bluesky: @byalexazzi.bsky.social

<p>Risa Isard, the Director of Research &amp; Insights at Parity, joins Sarah to discuss the biggest takeaways from two new reports on women&rsquo;s sports, including why women&rsquo;s sports fans are so valuable. Plus, the history of racism in WNBA media coverage and proof that fans who watch alone aren't alone.</p>
<ul>
<li>Parity's research (including both reports Risa discussed) can be found&nbsp;<a href="https://paritynow.co/womens-sports-research" data-saferedirecturl="https://www.google.com/url?q=https://paritynow.co/womens-sports-research&amp;source=gmail&amp;ust=1757381095249000&amp;usg=AOvVaw0LWcZeGe9NhY-cvx1oAkCY">here</a></li>
<li>Read Risa's op-ed on why women's soccer fans are so valuable&nbsp;<a href="https://www.sportsbusinessjournal.com/Articles/2025/08/20/is-the-womens-soccer-fan-the-most-valuable-consumer-in-sports/" data-saferedirecturl="https://www.google.com/url?q=https://www.sportsbusinessjournal.com/Articles/2025/08/20/is-the-womens-soccer-fan-the-most-valuable-consumer-in-sports/&amp;source=gmail&amp;ust=1757381095249000&amp;usg=AOvVaw2SDeV9-_uziC8YbCddWYfI">here</a>, her op-ed on "iso-fans" in the WNBA&nbsp;<a href="https://www.sportsbusinessjournal.com/SB-Blogs/SBJ-Unpacks/2023/07/27/oped/" data-saferedirecturl="https://www.google.com/url?q=https://www.sportsbusinessjournal.com/SB-Blogs/SBJ-Unpacks/2023/07/27/oped/&amp;source=gmail&amp;ust=1757381095249000&amp;usg=AOvVaw23SC1h-Vups7yMx2GzNlWD">here</a>, and her op-ed on race in WNBA media coverage&nbsp;<a href="https://web.archive.org/web/20221101141229/https://www.sportsbusinessjournal.com/SB-Blogs/COVID19-OpEds/2021/05/24-IsardMelton" data-saferedirecturl="https://www.google.com/url?q=https://web.archive.org/web/20221101141229/https://www.sportsbusinessjournal.com/SB-Blogs/COVID19-OpEds/2021/05/24-IsardMelton&amp;source=gmail&amp;ust=1757381095249000&amp;usg=AOvVaw106sbwyAC8hVzUMCLLkF5w">here</a></li>
<li>Leave us a voicemail at 872-204-5070 or send us a note at&nbsp;<a href="mailto:goodgame@wondermedianetwork.com">goodgame@wondermedianetwork.com</a>&nbsp;</li>
<li>Follow Sarah on social! Bluesky:&nbsp;<a href="https://bsky.app/profile/sarahspain.com" data-saferedirecturl="https://www.google.com/url?q=https://bsky.app/profile/sarahspain.com&amp;source=gmail&amp;ust=1757381095249000&amp;usg=AOvVaw0is-6Knhe9Q12Wtp87ubkm">@sarahspain.com</a>&nbsp;Instagram:&nbsp;<a href="https://www.instagram.com/spain2323" data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/spain2323&amp;source=gmail&amp;ust=1757381095249000&amp;usg=AOvVaw2FytIam9yyO_NLrDu_bmKv">@Spain2323</a></li>
<li>Follow producer Misha Jones! Bluesky:&nbsp;<a href="https://bsky.app/profile/mishthejrnalist.bsky.social" data-saferedirecturl="https://www.google.com/url?q=https://bsky.app/profile/mishthejrnalist.bsky.social&amp;source=gmail&amp;ust=1757381095249000&amp;usg=AOvVaw2Xy6rDv0t11EwmkLj1kNci">@mishthejrnalist.bsky.social</a>&nbsp;Instagram:&nbsp;<a href="https://www.instagram.com/mishthejrnalist/" data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/mishthejrnalist/&amp;source=gmail&amp;ust=1757381095249000&amp;usg=AOvVaw3095Ygi3ibl3UsIaFcqUbn">@mishthejrnalist</a></li>
<li>Follow producer Alex Azzi! Bluesky:&nbsp;<a href="https://bsky.app/profile/byalexazzi.bsky.social" data-saferedirecturl="https://www.google.com/url?q=https://bsky.app/profile/byalexazzi.bsky.social&amp;source=gmail&amp;ust=1757381095249000&amp;usg=AOvVaw2dKK6SSQo0Nq3xVUcgpV0c">@byalexazzi.bsky.social</a></li>
</ul>

Good Game is your one-stop shop for the biggest stories in women’s sports. Every day, host Sarah Spain gives you the stories, stakes, stars and stats to keep up with your favorite women’s teams, leagues and athletes. Through thoughtful insight, witty banter, and an all around good time, Sarah and friends break down the latest news, talk about the games you can’t miss, and debate the issues of the day. Don’t miss interviews with the people of the moment, whether they be athletes, coaches, reporters, or celebrity fans. 

<p>Good Game is your one-stop shop for the biggest stories in women’s sports. Every day, host Sarah Spain gives you the stories, stakes, stars and stats to keep up with your favorite women’s teams, leagues and athletes. Through thoughtful insight, witty banter, and an all around good time, Sarah and friends break down the latest news, talk about the games you can’t miss, and debate the issues of the day. Don’t miss interviews with the people of the moment, whether they be athletes, coaches, reporters, or celebrity fans. </p>

Good Game with Sarah Spain

Risa Isard, the Director of Research & Insights at Parity, joins Sarah to discuss the biggest takeaways from two new reports on women’s sports, including why women’s sports fans are so valuable. Plus, the history of racism in WNBA media coverage and proof that fans who watch alone aren't alone.

Do What Makes You Light Up with Risa Isard

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/6fcec27c-1bc5-401a-a411-b35200173e53/transcript

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