At the Cannes Lions International Festival of Creativity 2026, Women's Sports had its own main stage. And Courtside was holding court, talking to mega star athletes and entrepreneurs like Allyson Felix and Sue Bird; massive brands like Catalyst, Athlos, and Sequel; and teams like Man City and the New York Liberty. Everyone came together to offer proof points of the Courtside thesis: that women's sports is a massive opportunity for any brand, the fandom is the bomb, and no one needs to be convinced that we matter anymore.

<p>At the Cannes Lions International Festival of Creativity 2026, Women's Sports had its own main stage. And Courtside was holding court, talking to mega star athletes and entrepreneurs like Allyson Felix and Sue Bird; massive brands like Catalyst, Athlos, and Sequel; and teams like Man City and the New York Liberty. Everyone came together to offer proof points of the Courtside thesis: that women's sports is a massive opportunity for any brand, the fandom is the bomb, and no one needs to be convinced that we matter anymore.</p>

Good Game is your one-stop shop for the biggest stories in women’s sports. Every day, host Sarah Spain gives you the stories, stakes, stars and stats to keep up with your favorite women’s teams, leagues and athletes. Through thoughtful insight, witty banter, and an all around good time, Sarah and friends break down the latest news, talk about the games you can’t miss, and debate the issues of the day. Don’t miss interviews with the people of the moment, whether they be athletes, coaches, reporters, or celebrity fans. 

<p>Good Game is your one-stop shop for the biggest stories in women’s sports. Every day, host Sarah Spain gives you the stories, stakes, stars and stats to keep up with your favorite women’s teams, leagues and athletes. Through thoughtful insight, witty banter, and an all around good time, Sarah and friends break down the latest news, talk about the games you can’t miss, and debate the issues of the day. Don’t miss interviews with the people of the moment, whether they be athletes, coaches, reporters, or celebrity fans. </p>