At the Cannes Lions International Festival of Creativity 2026, Women's Sports had its own main stage. And Courtside was holding court, talking to mega star athletes and entrepreneurs like Allyson Felix and Sue Bird; massive brands like Catalyst, Athlos, and Sequel; and teams like Man City and the New York Liberty. Everyone came together to offer proof points of the Courtside thesis: that women's sports is a massive opportunity for any brand, the fandom is the bomb, and no one needs to be convinced that we matter anymore.