Stephen Upstone has spent two decades proving that AI isn’t just a tool, it’s the new operating system for brand advertising. In this episode, the LoopMe Founder and CEO joins Michael to reveal why mobile apps and gaming are marketing’s most undervalued frontiers, how the mid-funnel is becoming the next big battleground, and what it takes to turn disruption into lasting competitive advantage.

<p>Stephen Upstone has spent two decades proving that AI isn&rsquo;t just a tool, it&rsquo;s the new operating system for brand advertising. In this episode, the LoopMe Founder and CEO joins Michael to reveal why mobile apps and gaming are marketing&rsquo;s most undervalued frontiers, how the mid-funnel is becoming the next big battleground, and what it takes to turn disruption into lasting competitive advantage.</p>

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”

<p>Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It&rsquo;s &ldquo;all good.&rdquo;</p>

Good Company with Michael Kassan

The Next Era of Brand-formance with Stephen Upstone, Founder + CEO, LoopMe

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/625ce24d-e34d-4e66-b99c-b3690063ed57/transcript

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