Christine Cook has navigated nearly every major shift in modern media, from early digital days at The New York Times, to to the rise of mobile and social at Flipboard, the scale and speed of CNN, and now Bloomberg Media, where she serves as Chief Commercial Officer overseeing one of the most influential audiences in the world. In this episode, she joins Michael Kassan to explore why trust and context are reasserting themselves in an AI-saturated media landscape, and what it means that audiences are gravitating toward human-curated sources precisely when algorithmic convenience is at its peak. They unpack Bloomberg's multidimensional evolution across video, live events, data, and original content, and why the live experience business is most powerful when it's built around journalism first, not sponsorship dollars.

<p>Christine Cook has navigated nearly every major shift in modern media, from early digital days at The New York Times, to to the rise of mobile and social at Flipboard, the scale and speed of CNN, and now Bloomberg Media, where she serves as Chief Commercial Officer overseeing one of the most influential audiences in the world. In this episode, she joins Michael Kassan to explore why trust and context are reasserting themselves in an AI-saturated media landscape, and what it means that audiences are gravitating toward human-curated sources precisely when algorithmic convenience is at its peak. They unpack Bloomberg's multidimensional evolution across video, live events, data, and original content, and why the live experience business is most powerful when it's built around journalism first, not sponsorship dollars.</p>

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”

<p>Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It&rsquo;s &ldquo;all good.&rdquo;</p>

Good Company with Michael Kassan

The Barbell Theory: Christine Cook on Human Curation, Trusted Media, and the Power of Presence

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/bd91b700-77e7-412e-8f1c-b46b016ee237/transcript