As the automobile industry increasingly works towards greater adoption of electric vehicles, Steven Majoros has an important piece of advice: consumers don’t want EVs to be science projects. We talk to the CMO of Chevrolet about how the storied brand is getting closer to a zero-emissions future and how it’s building on decades of consumer trust and brand love to offer a broad line-up of vehicles that resonate with Americans’ daily lives. We also touch on how the brand navigated the challenges of the supply chain crisis and the importance of nostalgia and emotion in marketing.

<p>As the automobile industry increasingly works towards greater adoption of electric vehicles, Steven Majoros has an important piece of advice: consumers don’t want EVs to be science projects. We talk to the CMO of Chevrolet about how the storied brand is getting closer to a zero-emissions future and how it’s building on decades of consumer trust and brand love to offer a broad line-up of vehicles that resonate with Americans’ daily lives. We also touch on how the brand navigated the challenges of the supply chain crisis and the importance of nostalgia and emotion in marketing.</p>

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”

<p>Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It&rsquo;s &ldquo;all good.&rdquo;</p>

Good Company with Michael Kassan

Steven Majoros: “As marketers, you have to balance what people understand today, while moving them towards the potential for tomorrow.”

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a1d1018b-bd2c-49e5-8dce-af9c013cac03/transcript