Childhood friends turned Cognitiv co-founders, Jeremy Fain and Dr. Aaron Andalman, went from zebrafish brains and ad-tech trenches to rewiring how brands predict human behavior in an AI-saturated marketplace. Together, they draw a sharp line between predictive and generative AI, show what first-party data can really do, and demystify context and “agents” so marketers can push performance further without losing the plot ... or their customers’ trust.

Childhood friends turned Cognitiv co-founders, Jeremy Fain and Dr. Aaron Andalman, went from zebrafish brains and ad-tech trenches to rewiring how brands predict human behavior in an AI-saturated marketplace. Together, they draw a sharp line between predictive and generative AI, show what first-party data can really do, and demystify context and &ldquo;agents&rdquo; so marketers can push performance further without losing the plot ... or their customers&rsquo; trust.

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It&rsquo;s &ldquo;all good.&rdquo;

Good Company with Michael Kassan

Neural Ties: Jeremy Fain and Dr. Aaron Andalman on Building Cognitiv and the Science of Predicting Consumer Behavior

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/600cf108-15ff-4970-a4df-b3f3016a7f7a/transcript

Lynnwood Bibbens isn’t chasing viewers; he’s owning the traveler. While most brands struggle to capture this high-intent audience, he built ReachTV around winning that moment. From “dreaming-only” sessions that reshaped the company to rewiring the travel ecosystem with live sports, precision data, and relentless service, he lays out his entrepreneur’s code: bet on what others ignore, turn relationships into resilience when everything’s on the line, and stay fiercely disciplined about what matters.

Lynnwood Bibbens isn&rsquo;t chasing viewers; he&rsquo;s owning the traveler. While most brands struggle to capture this high-intent audience, he built ReachTV around winning that moment. From &ldquo;dreaming-only&rdquo; sessions that reshaped the company to rewiring the travel ecosystem with live sports, precision data, and relentless service, he lays out his entrepreneur&rsquo;s code: bet on what others ignore, turn relationships into resilience when everything&rsquo;s on the line, and stay fiercely disciplined about what matters.

En Route with Lynnwood Bibbens, Chairman & CEO, ReachTV

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/14ce7e2f-46c7-4abc-8702-b3e70087ea98/transcript

Tom Freston turned a bohemian streak, entrepreneurial hustle, and serious wanderlust into one of the most consequential runs in modern media. He co-founded MTV, busted through gatekeepers with an original DTC playbook, and built a creative-first house of brands that reshaped music, fashion, art, politics, and advertising. In this episode, the legendary architect of the MTV generation joins Michael to unpack losing it all and rebooting with a single self-help book, what it really takes to empower brilliant misfits and wield cultural power with humility, and what his journey from building a business in South Asia to steering a global media empire to helping fight extreme poverty reveals about balancing instinct, responsibility, and relentless curiosity in an age of disruption.

Tom Freston turned a bohemian streak, entrepreneurial hustle, and serious wanderlust into one of the most consequential runs in modern media. He co-founded MTV, busted through gatekeepers with an original DTC playbook, and built a creative-first house of brands that reshaped music, fashion, art, politics, and advertising. In this episode, the legendary architect of the MTV generation joins Michael to unpack losing it all and rebooting with a single self-help book, what it really takes to empower brilliant misfits and wield cultural power with humility, and what his journey from building a business in South Asia to steering a global media empire to helping fight extreme poverty reveals about balancing instinct, responsibility, and relentless curiosity in an age of disruption.

From Kabul to Cable: Tom Freston on Taking Risks, Defining Culture, and Doing Good

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/1908d476-219c-4d32-b296-b3d900868917/transcript

Recorded at the 3CV Villa in the heart of CES 2026, this special episode curates standout insights from executives shaping how people watch, shop, pay, and belong. They unpack the biggest themes of CES, reflect on broader industry shifts, and share what they’re prioritizing as the year ahead takes shape.

Along the way, they share practical insights for marketers navigating a world where media, commerce, and community are increasingly connected. It’s a thoughtful look at where the market is moving, and how to stay ahead.

Featured Voices Include:
Ali Miller, GM, Ad Products, Instacart
Nili Klenoff, EVP, Mastercard Commerce Media
Jeremi Gorman, Chief Revenue Officer, Fanatics
Dan Robbins, Head of Growth & Strategy, PayPal
Bethany Eppner, VP, Global Business Marketing, Fandom
Jeff Lucas, Chief Revenue Officer, Tubi

Recorded at the 3CV Villa in the heart of CES 2026, this special episode curates standout insights from executives shaping how people watch, shop, pay, and belong. They unpack the biggest themes of CES, reflect on broader industry shifts, and share what they&rsquo;re prioritizing as the year ahead takes shape.
Along the way, they share practical insights for marketers navigating a world where media, commerce, and community are increasingly connected. It&rsquo;s a thoughtful look at where the market is moving, and how to stay ahead.
Featured Voices Include:
<ul>
<li aria-level="1">Ali Miller, GM, Ad Products, Instacart</li>
<li aria-level="1">Nili Klenoff, EVP, Mastercard Commerce Media</li>
<li aria-level="1">Jeremi Gorman, Chief Revenue Officer, Fanatics</li>
<li aria-level="1">Dan Robbins, Head of Growth &amp; Strategy, PayPal</li>
<li aria-level="1">Bethany Eppner, VP, Global Business Marketing, Fandom</li>
<li aria-level="1">Jeff Lucas, Chief Revenue Officer, Tubi</li>
</ul>

CES 2026 Insider Edition

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/5f6e7fa8-4897-4806-a440-b3d300f365d1/transcript

Neural Ties: Jeremy Fain and Dr. Aaron Andalman on Building Cognitiv and the Science of Predicting Consumer Behavior

Good Company with Michael Kassan

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